UniMás’ “Enamorándonos” Achieves Highest-Rated Weekly Performance Among Total Viewers 2+ and Adults 18-49
UniMás Broadcast Prime Highlights – Week of December 2, 2019 to December 8, 2019
- For the seventh consecutive week, UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+42% to 571,000), Adults 18-49 (+48% to 267,000) and Adults 18-34 (+26% to 103,000).
- For the entire week, UniMás delivered double-digit week-over-week audience growth during primetime among Total Viewers 2+ (+20% to 571,000) and Adults 18-49 (+20% to 267,000). UniMás also increased its audience week-over-week among Adults 18-34 (+6% to 103,000).
- UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with double-digit week-to-week audience gains among Total Viewers 2+ (+26% to 610,000) and Adults 18-49 (+32% to 274,000). The reality series also attracted more Adults 18-34 (+15% to 105,000) versus the previous week, marking the second consecutive week of audience growth.
- UniMás’ weeknight late prime program, “Apocalipsis” averaged its highest-rated weekly performance in the Monday through Friday 10:30 p.m. to 11:30 p.m. time period with double-digit week-to-week audience gains among Adults 18-49 (+10% to 85,000).
- Driven by Saturday night’s movie line-up including, “Cineplex: Jack The Giant Slayer” and “Cinenight: Knight And Day,” UniMás out-delivered Telemundo for the entire night among Adults 18-34 (+4% adv.). The movie-lineup increased UniMás’ Saturday 6:30 p.m. to 11:00 p.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+35% to 570,000), Adults 18-49 (+38% to 258,000) and Adults 18-34 (+87% to 133,000).
- UniMás’ Sunday night movie line-up of “Cineplex: Safe House” and “CineMás: Shooter” averaged more Total Viewers 2+ (+8% to 777,000), Adults 18-49 (+8% to 404,000) and Adults 18-34 (+1% to 152,000) to the network’s 6:00 p.m. to 11:00 p.m. time period versus the prior week.
- UniMás attracted more Total Viewers 2+ (+79% adv.), Adults 18-49 (+128% adv.) and Adults 18-34 (+119% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (12/02/2019-12/08/2019 vs. 12/25/2019-12/01/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
