UniMás Delivers Double-Digit Year-Over-Year Primetime Audience Growth For Fifth Consecutive Week Across All Key Demos
UniMás Outperforms The CW for Entire Night on Sunday By Double-To-Triple Digits Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of November 18, 2019 to November 24, 2019
- For the fifth consecutive week, UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+22% to 552,000), Adults 18-49 (+20% to 245,000) and Adults 18-34 (+18% to 107,000).
- For the entire week, UniMás delivered double-digit week-over-week audience growth during primetime among Total Viewers 2+ (+22% to 552,000), Adults 18-49 (+12% to 245,000) and Adults 18-34 (+16% to 107,000), marking the second consecutive week of audience growth among Adults 18-49.
- On Sunday night, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+62% adv.), Adults 18-49 (+170% adv.) and Adults 18-34 (+122% adv.) with a line-up that included “Cineplex: The Expendables 2” and “CineMás: The Revenant.” The Sunday night movie-lineup also delivered triple-digit audience gains among Total Viewers 2+ (+149% to 726,000), Adults 18-49 (+110% to 325,000) and Adults 18-34 (+126% to 138,000) to the network’s 6:00 p.m. to 11:00 p.m. time period versus the prior week.
- UniMás’ weeknight late prime program, “Apocalipsis” averaged its highest-rated weekly performance in the Monday through Friday 10:30 p.m. to 11:30 p.m. time period with double-digit week-to-week audience gains among Total Viewers 2+ (+12% to 223,000), Adults 18-49 (+15% to 83,000) and Adults 18-34 (+35% to 31,000), marking the second consecutive week of audience growth.
- On Tuesday night, UniMás outperformed The CW for the entire night by double-digit margins among Adults 18-34 (+16% adv.) with the special live coverage of “CONCACAF Nations League 2019 Cuba vs. USA” and “CONCACAF Nations League 2019 Mexico vs. Bermuda.”
- Cuba vs. USA delivered audience growth to the network’s 7:25 p.m. to 9:30 p.m. time period versus the previous week among Total Viewers 2+ (+9% to 459,000) and Adults 18-49 (+4% to 225,000).
- Mexico vs. Bermuda delivered 1.2 million Total Viewers 2+, 644,000 Adults 18-49 and 262,000 Adults 18-34, out-delivering Telemundo’s entire original primetime line-up of “Exatlón Estados Unidos,” “El Final del Paraíso” and “El Señor de los Cielos” and first-run episodes of ABC’s “Emergence” and The CW’s “Arrow” among Adults 18-49. The match also out-performed first-run episodes of ABC’s “Bless This Mess,” “Mixed-ish,” “Black-ish” and “Emergence,” CBS’s “FBI” and “NCIS: New Orleans,” The CW’s “The Flash” and “Arrow” and Telemundo’s “Exatlón Estados Unidos” and “El Señor de los Cielos” among Adults 18-34.
- UniMás attracted more Total Viewers 2+ (+51% adv.), Adults 18-49 (+86% adv.) and Adults 18-34 (+123% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (11/18/2019-11/24/2019 vs. 11/11/2019-11/17/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
