Watch this webinar as Liz Sanderson, VP of Strategy and Insights at Univision, and Adam Tremblay, Director at Kantar Vermeer, take you through the snacking habits and the path to purchase of Hispanics— or as we like to call them “The Super Snackers.”
In this webinar, you’ll learn:
- The leading drivers of choice in Hispanic consumers’ path to purchase.
- How advertising and word of mouth plays a large role in the decision-making process for Hispanics.
- The role of tradition and cultural identity in shopping and purchasing.
