Blog Articles

How Univision’s Formula for Success Can Work for You – Exclusive Reach

By Steve Mandala, President of Advertising Sales & Marketing

In an industry where change is constant in even the best of times, there’s no denying that we are in the midst of unprecedented disruption. One thing that hasn’t changed, however, is Univision’s unwavering position as America’s Hispanic Superbrand, your gateway to business growth through U.S. Hispanics.

As the U.S. economy’s growth engine, Hispanics deliver an astounding $2.3 trillion GDP which is growing 32% faster than the GDP rate of non-Hispanics [1]. For brands that want to grow their business, the path to marketing success is straight-forward: Reach new consumers, connect with them via in-language and in-culture messaging … and business results will most certainly follow.

It’s almost a simple mathematical equation: Reach + Connection = Growth.

And when you partner with us, you get the benefit of outsized metrics. That’s because with Univision, our Exclusive Reach + Unique Connection = Accelerated Growth for you.

This is the first in a series of blog posts to illustrate how Univision over-delivers on each part of this formula for success.

Let’s begin by looking at Exclusive Reach:

Univision’s exclusive reach stands out in the marketplace. We deliver a premium, unduplicated audience that can’t be reached on English-language TV. A remarkable 83% of our primetime audience does not watch the top 10 English- language networks [2].

What’s more, we deliver this exclusive audience to you at scale and across platforms. Univision is the fifth most-watched network on all broadcast and cable television [3], and we deliver over 20 million unique visitors across all our digital platforms each month [4].

Our momentum doesn’t stop there. We have the fastest growing family of TV networks season-to-date among adults 18-49, and the only one growing among adults 18-34 [5].

Lastly, in terms of our share of Spanish-language primetime audience, we deliver a 65% share versus our main Spanish-language competitors among adults 18-49— a 30-point advantage. [6]

Our vast, exclusive reach is just one factor in Univision’s formula for brand success with U.S. Hispanics. In our next post, you’ll learn why our world-class content delivers such a Unique Connection to Hispanic America.

NEXT: UNIQUE CONNECTION

Source: [1] Latino Donor Collaborative. Dan Hamilton, Ph. D., Matthew Fienup, Ph.D., David Hayes-Bautisa, Ph.D., Paul Hsu, Ph.D. “LDC U.S. Latino GDP Report”. September 2019. [2] Nielsen, NPM (02/10/2020-02/16/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, 6+ minutes qualifier, Adults 18-49, Live+7. [3]  Nielsen, NPM (09/23/2019-04/12/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported networks, excludes sports, Adults 18-49, C3 (National Commercial Statistics includes Direct Response; excludes PSAs and Promos).  [4]  Nielsen Digital Content Ratings, Combined, All Digital, Partially Tagged Census Data & Panel Data, 0 seconds, includes owned as well as distributed publishers, 01/01/2020 – 03/31/2020, P2+, Unique Audience (000).  ​[5] Nielsen, NPM (09/23/2019-04/05/2020, Live+7 and 04/06/2020-04/19/2020, Live+SD) vs. (09/24/2018-04/07/2019, Live+7 and 04/08/2019-04/21/2019, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49. Excludes Super Bowl Sunday (02/03/2019 and 02/02/2020). Based on the sum of impressions for the top 10 media companies in the current 2019/2020 season. [6] Nielsen, NPM (09/23/2019-04/12/2020, Live+7 and 04/13/2020-04/26/2020, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49. Based on the sum of impressions across Univision, UniMas, Galavision, TUDN, Telemundo and Universo.

Related Articles

Articles

How Univision’s Formula for Success Can Work for You – Unique Connection

Articles

UniMás Outperforms ABC, CBS, NBC and FOX By Double-To-Triple Digits on Saturday Night Among Adults 18-34

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading