America's Hispanic Superbrand

Univision is your connection to Hispanic America, the country’s #1 growth engine. We speak to Hispanics in language and in culture, letting you engage an unduplicated audience across TV, digital, social and radio. Maybe the best part, as America’s Hispanic Superbrand, we’ll make it turnkey for you from beginning to end.

Univision Set to Capture 27th Consecutive February Sweep as No. 1 Spanish-Language Network

By Univision PR Team

MIAMI, FEBRUARY 26, 2019  ̶  Univision, one of the top-rated television networks in the U.S. – broadcast or cable, regardless of language – is set to finish as the No. 1 Spanish-language network in primetime for the 27th consecutive February sweep. Univision has averaged 1.5 million Total Viewers 2+, 597,000 Adults 18-49 and 238,000 and Adults 18-34, out-delivering Telemundo by +29%, +18% and +9%, respectively, during primetime in the February 2019 sweeps. For total day, Univision is delivering double-digit audience advantages over Telemundo among Total Viewers 2+ (+30% advantage), Adults 18-49 (+33% advantage) and Adults 18-34 (+27% advantage). In the February 2019 sweep, Univision will finish as the fifth most-watched broadcast network in primetime, outperforming The CW by double to triple-digit margins among Total Viewers 2+ (+83% advantage), Adults 18-49 (+104% advantage) and Adults 18-34 (+113% advantage). Additionally, Univision has out-delivered one or more of the top English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of every seven nights among Adults 18-34 (72% of the time). This represents an increase when compared to the November 2018 sweep (46% of the time) and February 2018 sweep (71% of the time). “The February sweep is further affirmation that the primetime programming changes we instituted last year – based on research and insights into our core audience – are continuing to provide Univision with significant ratings momentum,” said Jessica Rodriguez, President and Chief Operating Officer, Univision Networks and Chief Marketing Officer. “This new strategy continues to propel our primetime lineup and re-energize our Univision audience. We are confident in our recent sustained success and are excited to showcase the rest of our 2019 programming slate as we continue to deliver as the go-to destination for Hispanic America.” With a median age of 47, Univision’s primetime audience is younger than that of ABC (57 years old), CBS (57 years old), NBC (60 years old), FOX (55 years old) and The CW (52 years old). In fact, Univision is delivering a higher concentration of key Adult 18 to 49 viewers (41%) in primetime than ABC (30%), CBS (29%), NBC (23%), FOX (33%) and The CW (37%). Other February sweep entertainment programming highlights include:

  • Averaging more than half-a-million Adult 18-49 viewers, Univision’s weeknight series “Jesus” (570,000), “Mi Marido Tiene Más Familia” (650,000) and “Amar A Muerte” (643,000) are outperforming such English-language dramas as CBS’ “Madam Secretary” and “Ransom;” and The CW’s “All American,” “Arrow” and “Supergirl.”
  • Univision’s weeknight primetime series “Jesus” (228,000), “Mi Marido Tiene Más Familia” (260,000) and “Amar A Muerte” (247,000) are delivering more Adult 18-34 viewers than first-run episodes of ABC’s “Speechless,” “Splitting Up Together” and “The Rookie;” CBS’ “Macgyer,” “Madam Secretary,” “NCIS: Los Angeles” and “Ransom;” NBC’s “Blacklist” and “Blindspot;” FOX’s “Proven Innocent” and “The Gifted” as well as The CW’s “All American,” “Arrow,” “Riverdale” and “Supergirl.”
  • Univision’s Sunday night reality dance competition series, “Mira Quién Baila All Stars” reached 4.6 million Total Viewers 2+, who tuned-in to or all part of the season finale that aired on February 10, 2019 from 8:00 p.m. to 10:15 p.m. ET/PT. “Mira Quién Baila All Stars” achieved its highest-rated telecast of the season with an average of 2.1 million Total Viewers 2+ and 313,000 Adults 18-34 as well as second-highest with 773,000 Adults 18-49, positioning Univision as the No. 2 broadcast network during the finale, ahead of ABC, NBC, FOX, The CW and Telemundo among Adults 18-34. On social, the program garnered 4.2 million video views on Facebook and 2.5 million interactions on Instagram over the course of its full season run.
  • The 31st edition of “Premio Lo Nuestro,” the longest-running music award show on Spanish-language television, reached nearly 7.0 million Total Viewers 2+ and positioned Univision as the No. 1 broadcast network for the entire night, out-delivering ABC, CBS, NBC, FOX and The CW among Adults 18-34. The telecast averaged 2.8 million Total Viewers 2+, 1.3 million Adults 18-49 and 595,000 Adults 18-34. The 31st edition of “Premio Lo Nuestro” also delivered more Adult 18-49 and Adult 18-34 viewers than the entire original line-up on FOX (“Gotham” and “The Orville”) as well as first-run episodes of ABC’s “How To Get Away With Murder,” CBS’ “S.W.A.T.,” NBC’s “Will & Grace” and “Law and Order: SVU” and The CW’s “The Legacies.” According to Nielsen Social Ratings, Premio Lo Nuestro garnered nearly seven million interactions on social, making it the No. 1 most-social program for the night.
  • Univision ranks as the No. 1 network with Hispanic and Bilingual viewers in primetime and total day, regardless of language, across the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • Univision outperforming Telemundo by double-digit margins in Early Morning (+80% advantage), Daytime (+60% advantage), Early Fringe (+30% advantage), Late Fringe (+53% advantage) and Weekend Daytime (+14% advantage) among Adults 18-49.
  • The Univision Networks have aired 52 of the top 100 entertainment programs among Hispanic Adults 18-49, the most of any network, regardless of language.
  • The Univision Networks have aired 46 of the top 100 entertainment programs among Bilingual Hispanic Adults 18-49, the most of any network, regardless of language.

Once again Univision’s news and public affairs-related programming helped lead the charge in February. Stand-out moments include:

  • Univision’s weeknight evening newscast, “Noticiero Univision” ranks as the No. 1 evening news program on broadcast television with more Hispanic viewers than “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News” combined among Total Viewers 2+ (+27% advantage), Adults 18-49 (+82% advantage) and Adults 18-34 (+162% advantage). “Noticiero Univision” is also outperforming “Noticiero Telemundo” with double-digit audience advantages among Total Viewers 2+ (1.7 million vs. 1.3 million; +31% advantage), Adults 18-49 (651,000 vs. 455,000; +43% advantage) and Adults 18-34 (246,000 vs. 162,000; +52% advantage).
  • On average, 4.2 million Total Viewers 2+ tuned in for Univision’s special live coverage of the 2019 State of the Union Address, “Estado de la Unión,” on Tuesday February 5, 2019 from 8:50 p.m. to 11:00 p.m./EST. “Estado de la Unión” delivered 1.6 million Total Viewers 2+ and 627,000 Adults 18-49 and outperformed Telemundo’s news special, “Trump: Estado Nacion” by +22% among Total Viewers 2+ and +25% among Adults 18-49. Univision was also the network of choice among U.S. Hispanics, averaging more viewers than all the networks with Stare of the Union coverage on this night (ABC, CBS, NBC, FOX, Telemundo, CNN, CNN En Español, FOX Business, FOX News Channel and MSNBC).
Source: Nielsen, NPM (01/31/2019-02/24/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Reach based on 1+ minutes qualifier, Persons 2+ and includes short and long-term visitors. Median Age based on Persons 2+. Program Ranker based on NPM-H (01/31/2019-02/22/2019) Mon-Sat 7am-2am, ad-supported networks, excludes sports and repeats. Daypart definitions: Early Morning (Mon-Fri 7am-10am), Daytime (Mon-Fri 10am-4pm), Early Fringe (Mon-Fri 4pm-7pm), Late Fringe (Mon-Sun 11pm-2am), Weekend Daytime (Sat-Sun 7am-7pm) and Total Day (Mon-Sun 7am-2am). Evening News based on (Mon-Fri 6:30pm-7:00pm).
CONTACT: Kevin Sornatale 212-455-5259 ###
Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.