Ready to Reach Hispanic America?
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  1. Shopping is not a chore for Hispanics. They enjoy the “retailtainment” experience:
    Hispanics agree  “I really enjoy any kind of shopping” (index: 136).
    Source: Simmons Spring 2011; Base A18+
  2. Hispanics are valuable retail consumers.
    Hispanics households spent an average of $366 more on Clothing and $214 more on Footwear than Non-Hispanic households in 2010.  They also spent $396 more on Food at Home.
    Source: Global Insights 2010
  3. Hispanics are driving store traffic growth to department stores.
    Hispanic visits to department stores increased +17% in from 2007 – 2011, vs. +6% for Non-Hispanics.
    Source: Simmons Spring 2007 – 2011; Base A18+
  4. Hispanics stay on the cutting edge of fashion.
    Hispanics are more likely to agree “I like to keep up with the latest fashions” (index: 114).
    Source: Simmons Spring 2011; Base A18+
  5. Hispanics have unique preferences in direct-to-consumer promotions.
    Hispanics are less likely to redeem coupons in-store (index: 82).  However they are more likely to respond to tactics like in-store radio or public ad announcements (index: 154) and in-store promotion displays (index: 139).
    Source: Simmons Fall 2011; Base A18+
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