Retail Fast Facts

1. Shopping is not a chore for Hispanics. They enjoy the “retailtainment” experience:
   Hispanics agree  “I really enjoy any kind of shopping” (index: 136).
   Source: Simmons Spring 2011; Base A18+
2. Hispanics are valuable retail consumers.
   Hispanics households spent an average of $366 more on Clothing and $214 more on Footwear than Non-Hispanic households in 2010.  They also spent $396 more on Food at Home.
   Source: Global Insights 2010
3. Hispanics are driving store traffic growth to department stores.
   Hispanic visits to department stores increased +17% in from 2007 – 2011, vs. +6% for Non-Hispanics.
   Source: Simmons Spring 2007 – 2011; Base A18+
4. Hispanics stay on the cutting edge of fashion.
   Hispanics are more likely to agree “I like to keep up with the latest fashions” (index: 114).
   Source: Simmons Spring 2011; Base A18+
5. Hispanics have unique preferences in direct-to-consumer promotions.
   Hispanics are less likely to redeem coupons in-store (index: 82).  However they are more likely to respond to tactics like in-store radio or public ad announcements (index: 154) and in-store promotion displays (index: 139).
   Source: Simmons Fall 2011; Base A18+