Ready to Reach Hispanic America?
"@anakcmartinez thanks for reaching out. you should be hearing from someone this week."
  1. Hispanics are driving the growth in financial services.
    Huge growth opportunity exists with debit cards. From 2006 – 2010 the number of Hispanics who have debit/ATM cards grew by 44% versus 31% among Non-Hispanics.
    Source: Simmons NCS/NHCS: Fall 2006 – 2010 Adult Full Year – Pop, Base: A18+
  2. More insurance advertisers are reaching out to Hispanics than ever before.
    From 2005 to 2010 there was a 210% increase in insurance advertisers’ investment in Spanish-language vs. only 31% in English-language TV.
    Source: Nielsen Ad*Views 2005-2010 TV Advertising Spend for Insurance Categories. Spanish-Language TV includes Network, Cable and Spot TV.  English-Language TV includes Network, Cable, Syndicated and Spot.
  3. Hispanics want more financial outreach.
    More than three-quarters of Hispanics (77%) agree, “I wish more financial institutions would offer products and services with Hispanics in mind.”
    Source: Yankelovich MONITOR Multicultural Study 2010, Base: Persons 16+
  4. More Hispanics are establishing banking relationships.
    Between 2006 – 2010 there was a 15% growth in the number of  Hispanics who use a bank representing 3 million new Hispanic bank users.
    Source: Simmons NCS/NHCS Fall 2006 and 2010 Full Year – Pop, Base: A18+  who used any primary bank
  5. Hispanics are optimistic about their financial future.
    When asked about aspects of life that will increase over the next few years, 45% of Hispanics cited “my ability to pay everyday expenses” vs. only 33% of Non-Hispanic Whites; and 41% of Hispanics cited “my overall financial security” vs.  37% of Non-Hispanic Whites.
    Source: Yankelovich MONITOR Multicultural Study 2010, Base: Persons 16+
  • This field is for validation purposes and should be left unchanged.