1. Hispanics are avid moviegoers.
    Hispanics make up 17% of the moviegoing population and 23% of movie ticket sales.
    Source: Nielsen 2010 Moviegoer study
  2. Hispanics cannot wait to see new movies.
    Hispanics are more than twice as likely to see a movie opening weekend than Non-Hispanics.
    Source: Simmons Spring 2011; Base A18+ Attended Any Movie in the Past 6 Months
  3. Hispanics have diverse taste in movies.
    Hispanic moviegoers are more likely to see Action-Adventure (index: 109), Family (index: 117), Sci-Fi (index: 120), and Horror (index: 170) films.
    Source: Simmons Spring 2011; Base A18+ Attended Any Movie in the Past 6 Months
  4. Hispanics are home entertainment fanatics.
    Hispanics are more likely to have home theater equipment in their homes (index: 103) and are more likely to download (index: 162) and stream (index: 137) movies online.
    Source: Simmons Spring 2011; Base A18+; A18+, Visited Any Website/Search Engine in Past 30 Days
  5. Hispanics are hard-core video gamers.
    Hispanic gamers are more likely to agree “I consider video games my main source of entertainment” (index: 139).
    Source: Simmons Spring 2011; Base A18+, Own/Play Any Video Games
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