Consumer Electronics Fast Facts

1. Hispanics are early adopters and influencers.
   Hispanics agree “I am the first among my friends to acquire new electronic products” (index: 140) and “Friends often ask for my advice before buying electronic equipment” (index: 133).
   Source: Simmons Spring 2011; Base A18+
2. Hispanics are valuable electronics consumers who are more likely to buy premium electronics across categories.
   Hispanics are more likely to have spent $300-$499 on their most recent cell phone purchase (index: 134), and as likely to have spent $2,000 or more on their most recent television purchase (index: 100).
   Source: Simmons Spring 2011; Base A18+, Own a Cell/Wireless Phone; A18+, Own Any TV
3. Hispanics are leading the charge with smartphone adoption.
   45% of Hispanic cell phone owners have smartphones, vs. 31% of the total population.
   Source: Nielsen Mobile Insights, Q4 2010
4. Hispanics are adopting emerging technologies at a faster rate.
   Hispanics are twice as likely as Non-Hispanic Whites to own tablets (15% vs. 7%).
   Source: Pew Internet & American Life Project, ‘E-reader Ownership Doubles in Six Months,’ June 27, 2011
5. Hispanics are connecting to the internet via multiple screens.
   Online Hispanics are more likely to have Internet TV in their homes (index: 122).
   Source: Simmons Spring 2011; Base A18+, Use Any Online/Internet Computer Service