Recent Insights
Consumer Packaged Goods Growth Depends on Hispanic Consumers
The Association of Hispanic Advertising Agencies (AHAA) recently released a new study proving what we’ve known for a long time: there is a positive and direct connection between targeted Hispanic marketing and revenue growth among consumer packaged... Read More
Your Prayers Have Been Answered with Univision Deportes Network
By: Carlos Deschapelles, SVP, Sport Sales, Univision Deportes Our partners were recently invited to celebrate the most exciting live sporting events, expert commentary and behind-the-scenes stories Univision Deportes Network offers Hispanic sports fans. Taking place at Industria Superstudio in New... Read More
Defining and Developing Your Total Market Strategy
Amidst the rapidly shifting demographics of our nation, the concept of multicultural marketing is being phased out in favor of marketing to a truly multicultural nation. Companies have recognized that 100 percent of the U.S. population growth... Read More
Don’t Take Our Word for It; Listen to Nielsen
Here at Univision we have a busy and talented group of researchers who, among many other challenges, mine data for insights to guide our advertisers. But there's a certain cynicism among advertisers and agencies that we and... Read More
Getting Hispanics in the QSR Door
By: Michele Kessler, SVP, Client Development Group, Univision Communications Inc. In a Hispanic 411 webinar this week, together with my colleague Peter Filiaci, vice president of Univision’s Client Development Group, we revealed the findings of the Univision QSR Landscape... Read More