UniNovelas is the Univision novela community that allows users to connect with novelas on a more personalized and authentic level. It gives them the opportunity to participate in live interactions, share their opinions and win prizes. The app was launched on September 22, 2015 with the premiere of Antes Muerta que Lichita. It was developed to drive tune-in and increase novela primetime ratings via a “watch and play” to earn prizes.
- Daily Live Polls & Predictors: Monday through Friday, covering all prime time novelas, from 8pm to 11pm, App users vote on polls and predictors, engaging live while they watch their favorite novelas on TV.
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