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Premio Lo Nuestro

Premio Lo Nuestro (Lo Nuestro Latin Music Awards)


The longest-running Spanish-language Latin music awards show in television history. Hispanic megastars and cross-over artists such as Enrique Iglesias, Pitbull and Romeo Santos hit the stage with larger than life musical performances. Nominations are based on Nielsen airplay tracking data and the winners are determined by popular vote. The 2015 edition reached 8.9 million viewers and positioned Univision as the #2 Network among A18-34, and it was the most socially engaging awards show in Univision history.

Wide range of Hispanic celebrities
PRODUCER: Univision

1-Social Winner
2015 event generated more tweets per unique author than the Golden Globes Awards
2-Big Idea Moment
Flexible format allows for all sorts of cross-platform innovation with celebrity opportunities
3-Audience Engagement
Since the winners are in the fans hands, they care. A lot. Beyond the day of the show

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