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Premio Lo Nuestro (Lo Nuestro Latin Music Awards)

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SYNOPSIS:

The longest-running Spanish-language Latin music awards show in television history. Hispanic megastars and cross-over artists such as Enrique Iglesias, Pitbull and Romeo Santos hit the stage with larger than life musical performances. Nominations are based on Nielsen airplay tracking data and the winners are determined by popular vote. 

HIGHLIGHTS

1- Big Idea Moment:Flexible format allows for all sorts of cross-platform innovation with celebrity opportunities

2- Cross- Cultural Celebrities: Featuring a wide range of celebrity guests, such as Robin Thicke, Pitbull and Joe Perry.

3- Social Winner: The 2016 broadcast of PLN was the #1 most social program on TV, in terms of tweets.

 

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