Premio Lo Nuestro is the longest-running Spanish-language Latin music awards show in TV history. Nominations are based on Nielsen airplay tracking data and the winners are determined by popular vote. It features 35 categories, representing all the most popular music genres.
- Premio Lo Nuestro 2014 reached 9.5 million viewers and positioned Univision as the #2 Network among A18-49
- More Hispanic viewers than the latest editions of the “American Music Awards,” the “Billboard Music Awards,” and the “Primetime Emmy Awards”
- Most socially engaging awards show in Univision history, beating the “People’s Choice Awards” and “Golden Globes Awards” in Tweets per unique
- More than 24.2 million digital page views
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