News is probably the biggest reason Univision is the most trusted brand for Hispanic America. Our viewers are three times more likely to say that Univision is a “source I trust.” That’s because we have delivered information that’s uniquely tailored to their needs and concerns at the national and local level for more than 50 years. This can be coverage of Latin American elections, in-depth reports on immigration, or features on how to choose the best schools and doctors for their children or how to navigate the college application process.
As a result, we often hear from our community that Univision is like family. Here are a couple of example of how that relationship translates into an attractive opportunity for advertisers.
- Noticiero Univision, our nightly newscast co-anchored by Jorge Ramos and Maria Elena Salinas, delivers more Hispanic viewers than “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News” combined.
- Traffic on our digital news vertical has increased by 39% since first quarter of last year.
We will continue to evolve our news offerings – from digital experiences, to bringing brands like Fusion and The Root under our corporate umbrella – to meet the demands of our increasingly multicultural nation.
Scroll through the gallery above for more on our News offerings.
2015 Univision Brand Equity Study conducted in collaboration with Burke; Source: Nielsen, NPM-H (09/21/2015-04/26/2016) Mon-Fri 6:30pm-7:00pm, Live+7. ; comScore MediaMetrix Multi-Platform, Total Audience, Q1 2016 vs. Q1 2015
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