We call music a “super passion point” for Hispanics. They are 15% more likely than non-Hispanics to say that “music is an important part of my life.”
Fortunately, Univision has the best primary research tool for Hispanic music tastes on the planet – Univision Radio – and this year we’re expanding on one of our biggest hits. Regional Mexican is the #1 format for Hispanics (including millennials); we’ll deliver reality competitions, biopics, digital video franchises and more tied to the stars, sounds and styles of the genre.
La Banda will be back for another year of talent discovery and cross platform consumption. Season one tacked on five million digital video views on top of 40% TV reach of all U.S. Hispanics. Through our mix of tentpoles, reality, apps, radio stations, concerts and more, we offer the clearest path to reach music-obsessed Hispanics in this country.
Scroll through the gallery above for more on our Music offerings.
Sources: Simmons NCS/NHCS Fall 2015; Base: A18+; Nielsen National Regional Database, Spring 2015 M-SU 6AM-MID; Hispanic Differential Survey Treatment Markets (106); Adobe Analytics, US + PR, September 6 to December 13, 2015; Nielsen, NPM Sunday (09/13/2013-12/13/2015) 8:00pm-11:00pm. Reach based on Fast Cume, Persons 2+, 6+ minutes qualified audience (short term and long term visitors included), Live+SD. Nielsen, NPM, NPM-H, Sunday (09/13/2015-12/13/2015) 8:00pm-10:00pm, 8:00pm-10:03pm, 10:07pm, 8:00pm-11:00pm, Live+SD. Bilingual data based on Language of Person and defined as Mostly Spanish, Mostly English and Spanish/English Equal.
to our sales team, or enter your