The beauty of our extensive portfolio is that, at the national level, we offer the scale you need for top of mind awareness. This is key to a healthy brand. Then, when your goal is to move products off shelves during a holiday promotion, sell opening weekend tickets or drive attendance at events, Univision’s 126 television and radio stations across the country mobilize Hispanics.
We do it every day. For example, a combined 100,000 people attended our local education and prosperity fairs and town halls last year. And Copa Univision, our 14-city amateur soccer tournament, attracted 120,000 attendees and 2,058 (+20% year-over-year) teams last year. Our ability to mobilize the Hispanic population is a side effect of the relationship we’ve fostered with this community over the past 50+ years.
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