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Content Solutions

Drama

Drama is our primetime mainstay and, next season, we’re focused on two approaches, each with different perspectives – UniMás series and Univision telenovelas. On UniMás, we’ll deliver real life stories, like El Chapo, the first project to come from our new production studio Storyhouse, and fast-paced action series like El Principe, which follows an undercover cop on the North African coast of Spain.

Telenovelas will continue to lead on Univision – and be a major reason our cord keepers keep. In fact, one out of two Hispanics 18-49 consider themselves novela “die-hards” or enthusiasts.

Moving forward, this thriving genre will focus on empowered protagonists that better reflect our audience’s lives. We’re also evolving in the way fans consume content across all our platforms including festivals for our “novelovers” and alternate endings on Univision.com. Our six-month-old UniNovelas app, which offers a rich second screen experience, is already seeing users engage with 18 pages per session on average.

Scroll through the gallery above for more on our Drama offerings.

Source: IPSOS MediaCT; Google Analytics
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