There’s a lot of data that suggests humor is the best way to connect with both Hispanics and non-Hispanics. And we know that if we’re going to continue to attract young audiences we’ve got to make them laugh, in-culture. Because of this, we’re doubling down on comedy across all our platforms with carefully curated content that engages and interacts with our socially active community.
Digital video will be a big play. Over two thirds of Univision’s online audience panelists confirmed that they watch a humorous video several times a week – and sometimes daily. From Flama to our latest digital video platform Udisea, Univision’s portfolio is constantly courting this video-viewing consumer with content created by them, for them.
Scroll through the gallery above for more on our Comedy offerings.
Source: Univision’s Online Research Community, Role of Comedy, Field Dates: April 6-13 [n=348)
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