Celebrity & Entertainment
Here are some things we know about Hispanic consumption of entertainment-related media:
- According to NRG (formerly Nielsen/NRG), Hispanics are the “most avid moviegoers in America.”As eager as Hispanics are to see films, they’re just as eager to read up on the movies and its stars. In fact, Hispanics are 27% more likely than non-Hispanics to say “I love to keep up with celebrity news and gossip.”
- Hispanic entertainment consumption goes beyond Hollywood to include the novelas, dramas, comedies and other content created expressly for them. The Futures Company Multicultural Monitor shows that Hispanics are drawn to the media and personalities that reflect their lives when they overwhelmingly say they “like the celebrity spokespeople better in Hispanic-targeted media.”
Our properties deliver on both the Hollywood up-to-the-minute updates and the culturally-relevant stars and entertainment. They perform well as a result of their unique POV. For example, Sal y Pimienta, Univision’s Sunday night entertainment news show delivers two times more Hispanic viewers than the combined audience of weekend programs like Access Hollywood, Entertainment Tonight and TMZ. It recently expanded to include a Monday-Friday edition on UniMás and Saturday on Univision. And entertainment videos made up nearly half of all Univision.com video views in Q1 2016.
Scroll through the gallery above for more on our Entertainment offerings.
Source: Simmons NCS/NHCS Fall 2015, Base: A18+; The Futures Company (formerly Yankelovich). 2013 Multicultural Monitor; Base: P16+; Nielsen, NPM-H (09/21/2015-04/26/2016), Univision’s “Sal y Pimienta” based on Sunday 10pm-11pm and EL Syndication based on their Saturday and Sunday episodes – excludes repeats. Live+7; Adobe Analytics, US + PR, Average January to March 2015 vs. January to March 2016.
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