They name them, they consider them part of the family… the fascination Hispanics have with cars runs deep; and they trust no one to understand this more than Univision. For this reason, Univision Autos is the go-to resource for every step of the car admiration, consideration and buying process for Hispanics.
Recent data from GfK confirms that the demand for Spanish-language content (advertising, websites, social media, etc.) continues to grow in importance as Hispanic auto shoppers move through their decision-making. Auto enthusiasts and in-market shoppers come to Univision Autos for the cross-platform, video centric content they crave.
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Source: GfK Hispanic Lower Funnel Auto Tracker Q4 2015 © GfK Custom Research, LLC
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