Ruth Gaviria is executive vice president of Corporate Marketing for Univision Communications Inc. (UCI), the leading media company serving Hispanic America. She is responsible for developing and implementing the Company’s overall marketing strategy, brand positioning and consumer research. In addition, all divisional marketing functions have dual accountability to Ms. Gaviria and she leads the UCI Marketing Council.
Prior to joining UCI, Ms. Gaviria served as vice president of Hispanic Ventures for Meredith Corporation where she created and launched the Spanish-language lifestyle magazine, Siempre Mujer. She also oversaw the continued development of Meredith’s Hispanic portfolio of brands including SiempreMujer.com, Ser Padres, Espera and Bebe.
In her previous role, Ms. Gaviria served as the director of Marketing and Brand Development for People En Español, a Time Inc. publication. Her extensive experience includes serving as director of Multicultural Markets at Colgate Palmolive and as vice president, Global Marketing at Fusion Networks. She also has held several sales and brand management positions at Miller Brewing Company and began her marketing career at Procter & Gamble.
Ms. Gaviria is considered an expert in the Hispanic consumer market with 25 years of brand experience including the launch of 27 brands in the U.S in both package goods and media. In 2013, she was named one of Advertising Age’s Top Women to Watch and one of CableFax’s Most Powerful Women in Cable. She was previously recognized as one of Ad Age’s Hispanic Media Players to Watch in 2005 and in 2000 one of Advertising Age’s Top 100 Marketers. In August of this year she was appointed to the board of directors of ALSAC/St. Jude Children’s Research Hospital.
Ms. Gaviria holds a degree in Genetics from Tulane University in New Orleans and lives in Westport, Ct. with her son, Mateo Gaviria.