Ruth Gaviria is executive vice president of Corporate Marketing for Univision Communications Inc. (UCI), the leading media company serving Hispanic America. She is responsible for developing and implementing the Company’s overall branding strategy, and broader consumer digital marketing initiatives.
Prior to joining UCI, Ms. Gaviria served as vice president of Hispanic Ventures for Meredith Corporation, where she created and launched the Spanish-language lifestyle magazine, Siempre Mujer. She was also responsible for the continued development of Meredith’s portfolio of Hispanic brands including SiempreMujer.com, Ser Padres, Espera and Bebe.
Ms. Gaviria’s extensive experience includes serving as the director of Marketing and Brand Development for People En Español, a Time Inc. publication; director of Multicultural Markets at Colgate Palmolive and as vice president, Global Marketing at Fusion Networks in addition to several sales and brand management positions at Miller Brewing Company and Procter & Gamble, where she began her illustrious career.
With more than 25 years of experience, including the launch of countless CPG and media brands, Ms. Gaviria is a foremost expert in brand development and Hispanic consumer marketing. In 2014, Fast Company recognized her as one of the Top 100 Most Creative People in Business. In 2013, she was named one of Advertising Age’s Top Women to Watch and one of CableFax’s Most Powerful Women in Cable. She was previously recognized as one of Advertising Age’s Hispanic Media Players to Watch as well as one of Advertising Age’s Top 100 Marketers. In 2014, Ms. Gaviria was appointed to PromaxBDA’s Board of Director and in August of 2013, she was appointed to the board of directors of ALSAC/St. Jude Children’s Research Hospital.
Ms. Gaviria holds a degree in Genetics from Tulane University in New Orleans.