Kevin Conroy serves as president of Digital and Enterprise Development for Univision Communications Inc. (UCI), the leading media company serving Hispanic America. He is responsible for the Company’s digital business, which is comprised of an owned & operated network of digital products, including Univision.com which continues to be the No. 1 most-visited Spanish-language website among U.S. Hispanics and the Univision Partner Group, an advertising and publisher network of sites. He also leads the Enterprise Development group which is focused on identifying and incubating new business opportunities across UCI’s diverse portfolio of brands to create products and services that empower and enrich the quality of life for Hispanic consumers. Conroy’s additional responsibilities include leading the Company’s Social Media, Research and Strategy & Insight teams.
Under his leadership, the Company launched and operates the first-ever bilingual digital video network, UVideos. With UVideos, UCI provides a young, tech savvy audience with content whenever and wherever they want it on the devices of their choosing. Conroy has also led partnerships with leading technology companies, content producers and mobile developers to expand and enhance user experiences on UCI’s digital platforms. UCI is the largest Spanish-language publisher, featuring best-in-class content, tools and services across a wide range of consumer verticals. Additionally, he expanded the Company’s mobile offerings, which include mobile Web sites, mobile applications, in-show interactive elements, social TV features, mobile video channels, alerts and text-messaging platforms and an extensive content offering.
Conroy has more than 20 years of advertising, digital and media experience, having held a number of senior programming, product, marketing, distribution and operations roles. Conroy has led large global teams of content programmers, designers, Web developers and software engineers, building consumer websites and software applications, and has managed a number of popular Web brands, including AOL, AIM, ICQ, Moviefone, Netscape and Winamp.
Prior to UCI, Conroy spent eight years at AOL, most recently as executive vice president of Global Products and Marketing, where he oversaw the successful development of AOL’s desktop, Mobile and IPTV products for the U.S. and 30 countries around the globe. He also oversaw the company’s marketing strategies, new distribution models and partnerships. Prior to that, he held several other senior positions at AOL including executive vice president and chief operating officer of AOL for Broadband and senior vice president and general manager of AOL Entertainment. Among many successes at AOL, Conroy is credited with the revitalization of AOL’s products for the Mac and iOS platforms. His accomplishments also include building AOL Music, launching AOL Sessions and AOL’s online radio offerings.
Prior to AOL, Conroy was chief marketing officer and president of New Technology at BMG Entertainment, a division of Bertelsmann AG, where he was responsible for overseeing all marketing and new media development for BMG’s businesses, and managing the worldwide marketing campaigns for some of the world’s biggest artists. Prior to BMG Entertainment, he was vice president, marketing at CBS/FOX Video.
Conroy was recognized by Broadcasting & Cable as a Digital All-Star, on CableFAX’s 2014 Digital Hot List and lauded as one of Digital Media Wire’s “25 Executives to Watch.” Conroy and his team led the effort for UCI to be named the “Best Digital Television Group” in 2013 by Cynopsis Digital and he was also named one of the top 100 Business Leaders by Irish America Magazine.
He also serves on the boards of The Interactive Advertising Bureau (IAB), Digital Content Next (formerly the Online Publishers Association), Newell Rubbermaid (NWL) and Sotheby’s (BID).
Conroy is a graduate of Bowdoin College.
Full profile on LinkedIn: http://www.linkedin.com/in/kcconroyor follow on Twitter: @kcconroy.