Ready to Reach Hispanic America?

Kevin Conroy serves as chief strategy and data officer for Univision Communications Inc., the leading media company serving Hispanic America. Managing the Company’s Corporate Research and Strategy & Insight teams, Conroy is focused on the rapid intersection of media and technology, spearheading UCI’s efforts in the areas of data, next generation measurement and consumer insights.

Previously, he was president, Digital and Enterprise Development, successfully leading the significant growth of the Company’s digital business. Under Conroy’s leadership, the Company launched the first-ever bilingual digital video network, UVideos, and digital audio product, Uforia. With UVideos and Uforia, Univision provides a young, tech savvy audience with content whenever and wherever they want it on the devices of their choosing. Conroy also led the rollout of a new modernized on-demand and live-streaming digital video platform and responsive CMS design. Conroy has developed and managed partnerships with leading technology companies, content producers and mobile developers to expand and enhance user experiences on Univision’s digital platforms and on an array of internet connected devices, significantly expanding the Company’s mobile offerings.

Additionally, under Conroy’s direction, the Enterprise Development team has successfully grown Tarjeta Univision, a reloadable prepaid card for Hispanics; launched Univision Farmacia, the leading Hispanic pharmacy discount program; ¿Qué Crees? con Univision, a consumer survey product; and Univision Mobile, a pioneering prepaid wireless service created specifically for Hispanic Americans.

Conroy has more than 20 years of advertising, digital and media experience, having held a number of senior programming, product, marketing, distribution and operations roles. Conroy has led large global teams of content programmers, designers, Web developers and software engineers, building consumer websites, software and mobile applications, and has managed a number of popular Web brands, including AOL, AIM, ICQ, Moviefone, Netscape, Spinner and Winamp.

Before joining Univision, Conroy spent eight years at AOL, most recently as executive vice president of Global Products and Marketing, where he oversaw the successful development of AOL’s desktop, Mobile and IPTV products for the U.S. and 30 countries around the globe. He also oversaw the company’s marketing strategies, new distribution models and partnerships. Prior to that, he held several other senior positions at AOL including executive vice president and chief operating officer of AOL for Broadband and senior vice president and general manager of AOL Entertainment. Among many successes at AOL, Conroy is credited with the revitalization of AOL’s products for the Mac and iOS platforms, including the award-winning AOL Radio for iPhone. His accomplishments also include building AOL Music, launching AOL Sessions and AOL’s online radio offerings, as well as establishing a partnership with CBS Radio to create the largest online radio network.

Prior to AOL, Conroy was chief marketing officer and president of New Technology at BMG Entertainment, a division of Bertelsmann AG, where he was responsible for overseeing all marketing and new media development for BMG’s businesses, as well as managing the worldwide marketing campaigns for some of the world’s biggest artists. Prior to BMG Entertainment, he was vice president, marketing at CBS/FOX Video.

Conroy has been recognized by Broadcasting & Cable as a Digital All-Star and is recipient of B&C’s 2015 Technology Leadership Award. He is a multiple CableFax Digital Hot List honoree; was named one of the top 100 Business Leaders by Irish America Magazine; and has been lauded as one of Digital Media Wire’s “25 Executives to Watch.” Conroy and his team led the effort for Univision to be named the “Best Digital Television Group” and “Team of the Year” by Cynopsis Digital. Due to his leadership, Univision is recipient of seven Social TV Awards, including the “Best Broadcast Network” Award.

Conroy is a graduate of Bowdoin College. He serves on the boards of The Interactive Advertising Bureau (IAB), Digital Content Next (formerly the Online Publishers Association), Newell Rubbermaid (NWL) and Sotheby’s (BID).

Full profile on LinkedIn: or follow on Twitter: @kcconroy.

"@Nielsen:97% of Hispanics can be reached by radio each week w/ Regional Mex and Spanish Contemporary leading the way"
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