Juan Carlos Rodriguez is the president of Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), the leading media company serving Hispanic America. He leads Univision Deportes across all platforms and reports directly to the CEO. Throughout his tenure, Rodriguez has grown Univision Deportes business by expanding its footprint across all of UCI’s platforms and has led UDN (Univision Deportes Network) to be one of the fastest growing networks since its launch in 2012 and the leading sports destination for Hispanic America.
Since joining UCI, Rodriguez has spearheaded the acquisition of exclusive Spanish-language media rights to some of the most important properties and tournaments in sports, including Major League Soccer, the U.S., Mexican and Canadian national teams, including World Cup Qualifiers, UEFA national team competitions, CONCACAF Gold Cup and Champions League, Copa América Centenario, and 11 of the 18 teams that comprise the Liga MX Mexican soccer League. Under his leadership, Univision Deportes has expanded its portfolio to include the Formula 1 World Championship, Top Rank boxing, the World Series of Boxing, a renewed digital partnership with the NFL and a multimedia partnership with the NBA. Rodriguez also led Univision Deportes to win three Sport Emmy Awards for the first time in the company’s history.
Under Rodriguez’ leadership, UDN (Univision Deportes Network) has become the No. 1 Spanish-language sports network in the country, just four years since its debut, and is consistently among the top five sports networks in the country, regardless of language. Rodriguez was also responsible of delivering the most successful FIFA World Cup broadcast in the United States to date and has invested in a renowned talent roster, state of the art production sets and studios, and cutting edge technology, including new technology to produce live sports telecasts remotely.
Prior to joining Univision Deportes, Rodriguez was CEO of Televisa Deportes Network (TDN), growing the brand to become Mexico’s sports content destination of choice. While at Televisa, he spearheaded the launch of TDN and its sister properties TDN HD, TDN2.0, TDN Centro America, and TDW, the No. 1 Mexican sports radio brand in Mexico. In addition, he successfully negotiated and acquired television and radio rights with FIFA, NFL, MLB, NBA, UEFA, RAI, CANAL PLUS and ISO. Previously, Rodriguez was co-founder and CEO of Grupo Estadio. Under his leadership, Grupo Estadio became the leading partner for DIRECTV to produce and distribute the 2002 FIFA World Cup. A precursor to today’s TDN, Grupo Estadio was later acquired by Televisa. Prior to that role, he was a senior executive at Calzado Técnico, an Adidas manufacturer in Mexico.
Rodriguez is the recipient of the 2015 Navigator Award, a Cynopsis Sports executive of the year recognition, and has been recognized twice by CableFax as “Most Influential Minorities in Cable” and was named the Sports Business Journal “50 Most Influential” list for 2015. He is founder of Con Pelotas, A.C., a non-profit organization which gives away soccer balls to children in southern Mexico.
Rodriguez is a graduate of the Advanced Management Program at IPADE Business School and holds a bachelor’s degree from Universidad Iberoamericana.