Juan Carlos Rodriguez is the president of Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), the leading media company serving Hispanic America. He leads Univision Deportes across all platforms and reports directly to the CEO. Throughout his tenure, Rodriguez has grown Univision Deportes business by expanding its footprint across all of UCI’s platforms and has led UDN (Univision Deportes Network) to be one of the fastest growing networks since its launch in 2012 and the leading sports destination for Hispanic America.
Since joining UCI, Rodriguez has spearheaded the acquisition of exclusive Spanish-language media rights to some of the most important properties and tournaments in sports, including Major League Soccer, the U.S., Mexican and Canadian national teams, including World Cup Qualifiers, UEFA national team competitions, CONCACAF Gold Cup and Champions League, Copa América Centenario, and 11 of the 18 teams that comprise the Liga MX Mexican soccer League. Under his leadership, Univision Deportes has expanded its portfolio to include the Formula 1 World Championship, Top Rank boxing, the World Series of Boxing, a renewed digital partnership with the NFL and a multimedia partnership with the NBA. Rodriguez also led Univision Deportes to win three Sport Emmy Awards for the first time in the company’s history.
Under Rodriguez’ guidance, UDN (Univision Deportes Network) has become the No. 1 Spanish-language sports network in the country, just five years since its debut, and is consistently among the top five sports networks in the country, regardless of language. Rodriguez was also responsible of delivering the most successful FIFA World Cup broadcast in the United States to date. Under his leadership, Univision Deportes has been recognized with three Sports Emmy® awards for excellence is sports coverage. He has invested in a renowned talent roster, state of the art production sets and studios, and cutting-edge technology, including new technology to produce live sports telecasts remotely.
In 2016, Univision Deportes kicked off coverage of the historic 100th anniversary edition of Copa America in, with a programming lineup centered on and leading up to the biggest sporting event of the year in the Americas. Hosted in the United States for the first time ever, the tournament united all of the Americas in the name of soccer, and Rodriguez and his team led Univision Deportes to be at the forefront of coverage for soccer fanaticos. Univision Deportes delivered a record-shattering Copa America Centenario, delivering ratings that surpassed those of the 2014 FIFA World Cup. As a result, during the month of June, UDN was the No. 1 sports network in primetime, besting ESPN, Fox Sports 1 and NBC Sports Network, among all others. (Source: Nielsen, NPM, NPMH (ESPD/beIE), for June UDN story live data, Live+SD for all else, 2016 through 09/18. UDN #1 story based on Live data, Primetime (8 pm – 11pm).
Recognized as one of the top sports executives in the Americas by the Sports Business Journal in 2015, Rodriguez has an accomplished career in the industry. He joined Univision Deportes from Televisa Deportes Network (TDN) where he held the post of CEO and grew the brand to become Mexico’s sports content brand of choice. While at Televisa, he spearheaded the launch of TDN and its sister properties TDN HD, TDN2.0, TDN Centro America, and TDW, the No. 1 Mexican sports radio brand in Mexico. In addition, he successfully negotiated and acquired television and radio rights with FIFA, NFL, MLB, NBA, UEFA, RAI, CANAL PLUS and ISO.
Previously, Rodriguez was co-founder and CEO of Grupo Estadio. Under his leadership, Grupo Estadio became the leading partner for DIRECTV to produce and distribute the 2002 FIFA World Cup. A precursor to today’s TDN, Grupo Estadio was later acquired by Televisa. Prior to that role, he was a senior executive at Calzado Técnico, an Adidas manufacturer in Mexico.
Rodriguez is the recipient of the 2015 Navigator Award, a Cynopsis Sports executive of the year recognition, and has been recognized twice by CableFax as “Most Influential Minorities in Cable” and was named the Sports Business Journal “50 Most Influential” list for 2015. He is founder of Con Pelotas, A.C., a non-profit organization which gives away soccer balls to children in southern Mexico.
Rodriguez is a graduate of the Advanced Management Program at IPADE Business School and holds a bachelor’s degree from Universidad Iberoamericana. In 2016, Rodriguez completed Wharton’s Advanced Management Program (AMP) at the University of Pennsylvania, an exclusive and selective program for senior leaders and executives.