Defining The New America
Issue No. 1
As America becomes increasingly diverse, the traditional understanding of identity is becoming obsolete. Individual and communal identity is a uniquely complex construct, and brands must understand its nuances to genuinely connect with this new consumer.
The new minority-majority is here, and it is already influencing economics, politics and culture
As cultural boundaries continue to blur and understanding of American identity evolves, the traditional “monolithic” cultural paradigm is becoming obsolete
Brands need to understand and reflect these nuances to genuinely connect with, and empower, their consumers