Senior Vice President, Corporate Marketing
Focus Areas: Hispanic Consumer Trends, Latinas and bilingual Teen Culture (study to come)
Previous Speaking Engagements: The Cable Show – Thoroughly Modern Marketing, Latinvision CEO Summit
Ruth Gaviria is senior vice president of Corporate Marketing for Univision Communications Inc., the leading media company serving Hispanic America. She is responsible for developing and implementing the Company’s overall marketing strategy, branding positioning and consumer research, as well as Univision’s Marketing Council. In addition, all divisional marketing functions have dual accountability to Ms. Gaviria.
Considered a leading expert in the Hispanic consumer with 25 years of experience, she most recently served as vice president of Hispanic Ventures for Meredith Corporate. She began her career with Meredith in January 2004 and created and launched the Spanish-language lifestyle magazine, Siempre Mujer. In addition, she oversaw the continued development of Meredith’s Hispanic magazine portfolio including Ser Padres, Ser Padres Espera and Ser Padres Bebé; all re‐launched and redesigned in 2008. Prior to joining Meredith, Ms. Gaviria served as the director of Marketing and Brand Development for People En Español, a Time Inc. publication. Her extensive experience includes serving as director of Multicultural Markets at Colgate Palmolive and as vice president, Global Marketing at Fusion Networks. She also has held several sales and brand management positions at Miller Brewing Company and began her marketing career at Procter & Gamble.
Ms. Gaviria was named one of Advertising Age’s Top Hispanic Media Players to Watch in 2005 and in 2000 one of Advertising Age’s Top 100 Marketers. In February 2007, she was appointed to the board of directors of the National Latino Children’s Institute. She is a graduate of Tulane University in New Orleans.