Ready to Reach Hispanic America?
Pete Filiaci
Vice President, Strategy & Insights Group

Focus Areas: Hispanic Consumer Insights with a focus on Restaurants, Personal Care, Apparel, Beverages, and Household Products

Previous Speaking Engagements: Wharton Latin America Conference, CLSA Capital Partners “Hispanic Opportunities for Consumer Companies” panel, “Marketing to a Multicultural Nation” ANA Webinar, Unilever Hispanic Media Day, Initiative Diversity Leadership Network (IDLN) Cultural Immersion Day, HP 2nd Annual Hispanic Marketing Summit


Pete Filiaci is a Vice President in Univision’s Strategy and Insights Group, a dedicated consulting team of  veterans from media, marketing and agency backgrounds who help marketers develop and execute their strategies to drive sales with Hispanics. A cornerstone of their approach is helping companies evolve from treating Hispanic as a niche, to deploying a “total market strategy,” where Hispanic is integrated into all phases of the business planning process.

Mr. Filiaci has been with Univision, the leading media company serving Hispanic America, since 1998 in a variety of research and marketing roles. His tenure has included stints with several divisions including: National Sales, Network Sales and Strategic Marketing.

Pete has 20 years of experience in the media industry. Prior to Univision, he was with CNBC as marketing manager for the advertising sales team. He also spent eight years with ESPN in sales development, positioning their networks and properties to target new and existing advertising clients. Mr. Filiaci graduated from Gettysburg College with a Bachelor of Arts degree in English. He has an eleven year-old daughter and lives in Montclair, New Jersey.

"Hispanics offer huge growth potential at the box office, and @Nielsen backs that up: Hispanics make up 21% of once per month moviegoers."
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Monica Talan
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