Ready to Reach Hispanic America?
Kevin Conroy
Chief Strategy & Data Officer and President, Enterprise Development for UCI

Focus Areas: Interactive

Previous Speaking Engagements: Panel for the Latin Media and Entertainment Commission


Kevin Conroy serves as Chief Strategy & Data Officer and President, Enterprise Development for UCI, the leading media company serving Hispanic America. He is responsible for the Company’s digital business and also leads the Company’s Enterprise Development team which is focused on identifying and incubating new business opportunities across UCI’s diverse portfolio of brands to create products and services that empower and enrich the quality of life for Hispanic consumers. Conroy’s additional responsibilities include leading the Company’s Social Media, Research and Strategy & Insight teams.

Under his leadership, the Company launched and operates the first-ever bilingual digital video network, UVideos. With UVideos, Univision provides a young, tech savvy audience with content whenever and wherever they want it on the devices of their choosing. Mr. Conroy has also led partnerships with leading technology companies, content producers and mobile developers to expand and enhance user experiences on Univision’s digital platforms. Univision is now the largest Spanish-language publisher, featuring best-in-class content, tools, services and comprehensive resources across a wide range of consumer verticals. Additionally, he expanded the Company’s mobile offerings, which include mobile Web sites, mobile applications, in-show interactive elements, social TV features, mobile video channels, alerts and text-messaging platforms and an extensive catalog of downloadable content.

Mr. Conroy has more than 20 years of advertising, digital and media experience, having held a number of senior programming, product, marketing, distribution and operations roles. Mr. Conroy has led large global teams of content programmers, designers, Web developers and software engineers, building consumer websites and software applications, and has managed a number of popular Web brands, including AOL, AIM, ICQ, Moviefone, Netscape and Winamp.

Prior to Univision, Mr. Conroy spent eight years at AOL, most recently as executive vice president of Global Products and Marketing, where he oversaw the successful development of AOL’s desktop, Mobile and IPTV products for the U.S. and 30 countries around the globe. He also oversaw the company’s marketing strategies, new distribution models and partnerships. Prior to that, he held several other senior positions at AOL including executive vice president and chief operating officer of AOL for Broadband and senior vice president and general manager of AOL Entertainment. Among many successes at AOL, Mr. Conroy is credited with the revitalization of AOL’s products for the Mac and iPhone platforms, including the award-winning AOL Radio for iPhone. His accomplishments also include building AOL Music, launching AOL Sessions and AOL’s online radio offerings, and establishing a partnership with CBS Radio to create the largest online radio network.

Prior to AOL, Mr. Conroy was chief marketing officer and president of New Technology at BMG Entertainment, a division of Bertelsmann AG, where he was responsible for overseeing all marketing and new media development for BMG’s businesses, and managing the worldwide marketing campaigns for some of the world’s biggest artists. Prior to BMG Entertainment, he was vice president, marketing at CBS/FOX Video.

Mr. Conroy was recognized by Broadcasting & Cable as a Digital All-Star, on CableFAX’s 2014 Digital Hot List and lauded as one of Digital Media Wire’s “25 Executives to Watch.” Mr. Conroy and his team led the effort for Univision to be named the “Best Digital Television Group” in 2013 and “Team of the Year” in 2014 by Cynopsis Digital and he has also been named one of the top 100 Business Leaders by Irish America Magazine for the past two years.

He also serves on the boards of The Interactive Advertising Bureau (IAB), Digital Content Next (formerly the Online Publishers Association), Newell Rubbermaid (NWL) and Sotheby’s (BID).

He is a graduate of Bowdoin College. Mr. Conroy lives in Washington, DC with his wife Janet and three children.

Full profile on LinkedIn: or follow on Twitter: @kcconroy

"Hispanics offer huge growth potential at the box office, and @Nielsen backs that up: Hispanics make up 21% of once per month moviegoers."
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