Jessica Rodriguez is the chief marketing officer at Univision Communications Inc. (UCI), the leading media company serving Hispanic America. As CMO, Ms. Rodriguez oversees all UCI marketing functions, including the Univision Agency, which is responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions. She reports directly to the CEO.
Ms. Rodriguez joined Univision in 2000 and most recently held the position of EVP of Program Scheduling and Promotions where she was responsible for strategically helping to maximize Univision’s programming decision-making process across all Univision networks and platforms. She is a member of the steering committee for Univision’s Women’s Leadership Council. She previously served as SVP of Univision Cable Networks and prior to that, VP, Special Assistant to the President of Univision Networks. She began her career at Univision as an intern at the Los Angeles station and then moved to Puerto Rico where she served in multiple roles, most recently as VP and Station Manager of Univision’s television station in Puerto Rico. Earlier in her career, Ms. Rodriguez served as an analyst and then an associate for the Chase Manhattan Bank in New York City, and later as an analyst for the Upper Manhattan Empowerment Zone.
Ms. Rodriguez was named as People en Español’s 25 Most Powerful Women, CableFax’s Most Influential Minorities in Cable and was a part of the 2014 class of Wonder Women by Multichannel News.
She received an MBA from Stanford University School of Business and a bachelor’s degree from Fordham University.