Executive Vice President of Program Scheduling
Focus Areas: Cable Networks; Programming
Previous Speaking Engagements: B&C/MCN Multicultural TV Breakfast
Jessica Rodriguez is the executive vice president of Program Scheduling and Promotions at Univision Communications Inc., the leading media company serving Hispanic America. Ms. Rodriguez was appointed to this new position in which she is strategically helping to maximize Univision’s programming decision-making process across all Univision networks and platforms: broadcast, cable and digital. Additionally, she is responsible for the Univision Agency, a group that oversees a media inventory of more than $500 million across all of Univision’s broadcast, cable and radio properties. The Univision Agency is responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions.
She previously served as senior vice president of Univision Cable Networks where she oversaw the company’s expanding cable portfolio, including the No. 1 Spanish-language cable network Galavisión, growing networks De Película, De Película Clásico, Telehit, Ritmoson Latino and Bandamax, and three networks that launched in 2012: Univision Deportes (sports), Univision tlnovelas (novelas) and ForoTV (Spanish-language news). She remains integral in driving the strategy that ensures the strength of programming across all networks and digital properties.
Prior to this she was vice president, special assistant to the president of Univision Networks, overseeing the implementation of strategic initiatives across the company. Ms. Rodriguez also previously served as vice president and station manager of Univision’s television station in Puerto Rico, guiding the station’s launch and overseeing news, production, programming, partner relationships and day-to-day operations. During her tenure there, she helped establish the station’s ratings leadership position that it enjoys today. Earlier in her career, Ms. Rodriguez served as an analyst and then an associate for the Chase Manhattan Bank in New York City, and later as an analyst for the Upper Manhattan Empowerment Zone – one of nine empowerment zones established by the Clinton Administration in 1994 to revitalize distressed communities by using public funds and tax incentives as catalysts for private investment.
Ms. Rodriguez serves as a Commissioner on Healthy Media: Commission for Positive Images of Women and Girls, which brings together media leaders and subject related experts to create a blueprint of recommendations for promoting positive media images. In 2012, she was selected as People en Espanol’s 25 Most Powerful Women and CableFax’s Most Influential Minorities in Cable and, in 2013, as Multichannel News’ Wonder Women “Women to Watch.” She received an MBA from Stanford University School of Business and a bachelor’s degree from Fordham University.