Jennifer Ball, executive vice president of Content Distribution Marketing and Partnerships at Univision Communications, Inc., directs strategic partnerships with all content providers and oversees integrated marketing initiatives for Univision’s growing suite of networks. In her role, Ms. Ball leads all national distribution marketing initiatives by directing both a partnership marketing team built to provide business solutions for distributors as well as a services group providing everything from custom creative development for distributors to multi-platform industry campaigns. Additionally, Ms. Ball oversees Univision’s Distribution Partnership Marketing Group (DPMG), which launched in 2011 and was created to help distributors leverage the growing Hispanic consumer base and deliver subscriber growth through unique integrations with Univision’s industry leading assets.
Prior to joining Univision, Ms. Ball served as vice president of Distribution Marketing for A&E Television Networks (AETN), where she directed all distribution marketing initiatives and the strategic positioning of AETN’s seven U.S. cable networks. Ms. Ball joined AETN in 1999 as manager, Affiliate Marketing. She was promoted to director in 2002 and vice president in May 2006. During her tenure at AETN, she developed cross platform strategies and campaigns that helped increase AETN program ratings and brand awareness, while also promoting business initiatives for distributors, Ms. Ball was part of the team that launched VOD, A&E HD, History HD, History en Español, Military History and Crime & Investigation Network and directed the strategic positioning of these networks among distributors.
Prior to joining AETN, she served in marketing and promotions positions at Media One, Continental Cablevision and Cablevision of Boston.
Ms. Ball has been recognized with numerous awards from CTAM, PROMAX and other industry organizations for marketing excellence. In 2012, she appeared on CableFax’s “Most Powerful Women in Cable” and Multichannel News’ “Wonder Women.” She participates in several industry organizations and currently serves on the Board of Directors of WICT New York Chapter, has served as the chair of the CTAM Mark Awards Committee (2009) and completed the industry recognized Betsy Magness Leadership program. She received a BA from Clark University in sociology and communications.