Jennifer Ball is executive vice president of Distribution Marketing and Content Partnerships at Univision Communications, Inc. (UCI), the nation’s leading media company serving Hispanic America. In her role, she oversees UCI’s Distribution Partnership Marketing Group (DPMG), which her team launched in 2011. DPMG was created to help distributors leverage the growing Hispanic consumer base and deliver subscriber growth through unique integrations with UCI’s industry leading assets, as well as a marketing services group that provides everything from custom creative development for partners to multi-platform campaigns.
Under her leadership, Ball’s team created partner specific marketing support for the distribution of 3 new networks in 2 years, including the Univision Deportes Network, now the country’s #1 Spanish-language sports network. She also led consumer marketing efforts for the launch of UVideos, the first ever bilingual digital video network, which is now available on more than 240 million devices, and oversees VOD scheduling and operations for all UCI networks. In addition, Ball spearheaded the successful introduction of TV Everywhere (TVE) and authentication to Hispanics, beating authentication rate projections.
Prior to joining Univision, Ball served as vice president of Distribution Marketing for A+E Television Networks, where she directed all distribution marketing initiatives and the strategic positioning of A+E’s seven U.S. cable networks. Ball joined A+E in 1999 as manager, Affiliate Marketing. She was promoted to director in 2002 and vice president in May 2006. During her tenure at A+E, she developed cross platform strategies and campaigns that helped increase A+E program ratings and brand awareness, while also promoting business initiatives for distributors, Ball was part of the team that launched VOD, A&E HD, History HD, History en Español, Military History and Crime & Investigation Network and directed the strategic positioning of these networks among distributors.
Prior to joining A+E, she served in marketing and promotions positions at top distributors at both the corporate and regional level including, Continental Cablevision, Media One and Cablevision of Boston.
Ball has been recognized with numerous awards from CTAM, PROMAX and other industry organizations for marketing excellence. In 2012, she appeared on CableFax’s “Most Powerful Women in Cable” and Multichannel News’ “Wonder Women.” She participates in several industry organizations and currently serves on the Board of Directors of WICT New York Chapter, has served as the chair of the CTAM Mark Awards Committee (2009) and completed the industry recognized Betsy Magness Leadership program. She received a BA from Clark University in sociology and communications.