Focus Areas: Hispanic Consumer Insights; Research Practices; Acculturation; Census and Demographic Trends; Census; Media Consumption Trends
Previous Speaking Engagements: Symphony IRI Group Summit, Walmart-Univision Presentation, ANA Conference, M15 Video Game Marketing Conference
Elizabeth Ellers is executive vice president of the Corporate Research Division at Univision Communications Inc., the leading media company serving Hispanic America. She leads the consumer insights and primary research efforts for the Company, including the Univision Networks, Univision Local Media and Univision Interactive Media. She is charged with insuring the Company’s research efforts are at the pinnacle of the industry and stewarding the next generation of media and consumer research capabilities making Univision the leading source of knowledge and insight on the Hispanic consumer in the United States.
Ms. Ellers brings more than 20 years of experience leading consumer research and corporate strategic plan development for advertising agencies and interactive organizations. In addition, she has developed, managed and executed research projects at information services companies, including The Bases Group and Yankelovich.
Prior to joining Univision, Ms. Ellers provided strategic consulting to the CEO and senior management team at Ziff Davis Media as a member of their board of directors. Before this, she was senior vice president of Brand Development and Consumer Research at AOL, where she helped guide the transition of the company from a subscription base to an advertising driven model and where she was a member of Time Warner’s Research Council. Prior to that role, she was at Grey Worldwide, Inc. as executive vice president and managing partner. Ms. Ellers began her career at The BASES Group and then joined Yankelovich Partners.
Ms. Ellers received her undergraduate degree from Goucher College and her MBA from the University of Chicago.