Focus Areas: Hispanic Marketing; Census and Hispanics; Acculturation
Previous Speaking Engagements: Hispanic Reach 2011, Hispanic Retail Conference 360, New American Mainstream Business Summit
Chiqui Cartagena is vice president of Corporate Marketing for Univision Communications Inc., the leading media company serving Hispanic America. She is responsible for developing and implementing corporate marketing strategies, positioning Univision’s broad portfolio of brands and creating proprietary consumer research tools and ethnographies for the Company.
Ms. Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español. Most recently, she served as senior vice president of Business Development for Story Worldwide, a digital content marketing agency. Prior to that role, Ms. Cartagena was the managing director of Hispanic Ventures at Meredith where she developed integrated marketing programs for leading consumer brands, insurance companies and retail chains.
Ms. Cartagena’s career also includes previous roles as senior director of Columbia House’s Club Música Latina and general manager of Hispanic at TV Guide. She also has more than 10 years of experience as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.
In 2007, Ms. Cartagena was named the Hispanic Direct Marketing Professional of the Year by the Direct Marketing Association. In 2012, she received AdColor’s LEGENDS Award and, in 2013, the MultiEthnic TV Leadership Award. She is also the author of “Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market” and “Latino Boom II,” the essential guide to marketing to Hispanics. Ms. Cartagena is a graduate of the University of Miami.