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Rove and Trippi: Hispanic Voters, Virginia Are Keys to 2012
Karl Rove and Joe Trippi discuss the importance of the Latino vote in the upcoming presidential election and what each camp must do to improve their relationship to this key swing voter.
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The New Voter
Political campaigns share a lot with marketing campaigns. They must quickly and effectively get their message out and reach their target audience in order to win market share or in this case, elections. But what marketers have known, and been doing now for several decades, is still new to the political arena: connecting with Latino audiences.
Recommended Reading
Latino voters take center stage in both presidential campaigns
Washington Post
Latino, Hispanic labels don't matter; issues do
CNN.com (op-ed)
RNC Announces New Latino Vote Effort
Huffington Post