We joined our friends at the Consumer Healthcare Products Association (CHPA) for their Annual Executive Conference in Naples, Florida this March. The theme of the event was “Consumer Centricity” and I was pleased to be asked to share the stage with Nielsen’s Reny Diaz and Target’s Doug Stukenborg to discuss a consumer that can Read More
The findings of the Hispanic “The Why? Behind The Buy” report revealed many fascinating insights, including that Hispanic shoppers are optimistic and have a positive, forward-looking view that transcends today’s current economic struggles. In fact, 32 percent of Hispanic shoppers expect their household income to increase over the next year vs. 22 percent of the Read More
Reaching grocery decision makers has never been more important than in the current economy. As consumer product goods (CPG) and retail companies vie for share of their markets, Univision and Acosta Sales & Marketing, the leading sales and marketing agency in the consumer packaged goods industry, will reveal new research that shows how and why Read More
By Graciela Eleta During the recent Grocery Manufacturers Association (GMA) Executive Conference, the GMA, Nielsen and McKinsey unveiled a report entitled “Winning Where it Matters: A Focused Approach to Capturing Growth.” The report examines the financial performance, Nielsen in-market data, and self-reported business practices of more than 50 consumer product goods (CPG) companies in the Read More
The Association of Hispanic Advertising Agencies (AHAA) recently released a new study proving what we’ve known for a long time: there is a positive and direct connection between targeted Hispanic marketing and revenue growth among consumer packaged goods (CPG) and CPG-based retail companies. Approximately 39 CPG companies and retailers that consistently advertised in Hispanic media Read More
Christmas is a religious holiday for most Hispanics, a festive occasion to celebrate with family. Throughout the Christmas season Hispanic families tend to mesh the traditions that reflect and preserve their language, values and culture with those from the U.S. – for their own unique take on the holiday. Though Santa permeates the holiday season Read More
VP North American Marketing Jodi Allen discusses how Procter & Gamble approaches the Hispanic market…and wins.
In this Hispanic 411 webinar, Univision and leading global research agency Millward Brown use real brand examples to discuss how to approach Hispanic creative. Log in to: Learn about targeted communication and why it delivers higher recall and likeability Gain insight on the development of briefs that lead to outstanding messaging for multicultural AND general Read More
Tony Rogers, senior vice president of Brand Marketing at Walmart, and Elizabeth Ellers, executive vice president of Corporate Research at Univision, addressed the crowd at Symphony IRI Group’s annual summit about “Making Hispanics Your Competitive Advantage at Retail.”
Get Ready for the Battle of the Latino Basket Marketers Know the Real Skirmish Is at Retail — Do Their Agencies? By: Chiqui Cartagena for AdAge Among the more than 800 attendees of last week’s Hispanic Retail 360 conference held in San Diego, there were surprisingly very few agencies. In fact, according to conference organizers, Read More
Amy Curtis McIntyre, Chief Marketing Officer of Old Navy, reveals how leading with insights and “putting your money where your mouth is” leads to success with Hispanic consumers. Watch the video to find out why she says, “Approaching the Hispanic [consumer] in the United States is more than a ‘nice to do.’ It’s mandatory for Read More
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