Spanish language ads helped drive a 40% increase in Hispanic visitors to a leading restaurant chain from 2009-2013

Restaurant Leadership Conference: Marketers Share 6 Tips for Winning with Hispanics

By Peter Filiaci Last week we joined the Restaurant Leadership Conference for a session on Hispanic consumers.  More than 700 restaurant operators attended our session as we brought top marketers to the stage to discuss their winning strategies. I was excited to lead a panel discussion with Vice President of Brand and Field Marketing for Read More

Hispanics Feed their Appetite through Mobile

By Peter Filiaci According to Nielsen’s 2014 Digital Consumer Report, Hispanics are adopting smart phones at a much faster rate than any other demographic group in the U.S.  The study shows that, in 2013, nearly three out of four Hispanics (72%) owned a smart phone, which is almost 10 percent higher than the national average. Read More

Hispanics Drive Traffic and Dollars in QSR

Hispanic consumers love to eat out. That’s why quick-service restaurants have a big opportunity to grow their business.  In fact, many chains are already taking advantage of the opportunity.  According to NPD’s most recent CREST. Hispanic, which measures U.S. consumer restaurant behavior,  Hispanics account for 17% of QSR traffic and 18% of dollars.   Source: Read More

Jersey Burgers

There it was. A mailer from Jersey Burgers advertising burgers, fries, omelettes, waffles . . . and “Menudo Saturday & Sunday.”

Restaurant Partnerships that Reach Hispanics

Univision works with restaurant marketers every day to develop and execute programs that invite Hispanics to visit their locations and try their menu items.  Watch this video to experience some of the innovation and executions that have resulted from these QSR and Casual Dining partnerships.

Subway® Restaurants Joins Univision’s Hit Novela “Qué Pobres Tan Ricos”

  Univision’s popular novela “Qué Pobres Tan Ricos” (Poor, But Rich) just got a little fresher, healthier and more flavorful with the addition of SUBWAY® Restaurants.  The brand will be seamlessly integrated throughout the hit novela’s storyline in a way that feels part of everyday life.  “Qué Pobres Tan Ricos” is a light-hearted, rags to Read More

Hispanics and Dining Out

Is there really ever anything that can positively impact business more than a relationship with an end consumer that buys your product? I doubt it. At Univision we are fortunate to represent a consumer that loves to eat out. In fact, NPD’s CREST data demonstrates that Hispanics visit more often, spend more money and order Read More

On the Ground with Restaurant Operators at MUFSO

By: Peter Filiaci, vice president of Brand Solutions, Univision Communications Inc. Our Restaurant team joined hundreds of operators last week at the 53rd Annual MUFSO (Multi-Unit Foodservice Operators) Conference in Dallas.  The event’s tagline “where foodservice leaders meet,” describes just the tip of the iceberg of this much-anticipated event.  There was learning, innovation and discovery Read More

Video: Tony Pace, Subway CMO

Subway CMO Tony Pace shares how marketing to Hispanic consumers helped the brand grow from the #5 to the #2 QSR over the last few years.

Getting Hispanics in the QSR Door

By: Michele Kessler, SVP, Client Development Group, Univision Communications Inc. In a Hispanic 411 webinar this week, together with my colleague Peter Filiaci, vice president of Univision’s Client Development Group, we revealed the findings of the Univision QSR Landscape study which explored how quick service restaurants (QSRs) can expand their businesses by better addressing the needs and Read More

Watch this Webinar – QSR Landscape Research: Driving Traffic, Trial and Loyalty with Hispanics

NPD recently cited the Hispanic population as “among the factors that will shape the restaurant industry” in the coming years. So, how do you build marketing campaigns that will get Hispanics in the door, and menus and an environment that will create brand loyalty? Univision commissioned Burke to conduct primary research to answer these questions Read More

Hispanic 411 Webinar: New QSR Research Shows How to Effectively Connect with Hispanics to Achieve Growth

By: Michele Kessler, Senior Vice President, Client Development Group at Univision Communications Inc. NPD recently cited the Hispanic population “among the factors that will shape the restaurant industry in 2012 and beyond.” So, how do you build marketing campaigns that will get Hispanics in the door? What menus and environment will create brand loyalty?  Univision Read More

The Most Important Meal of the Day – Latino Style

The New American Reality isn’t a one-way street with Hispanics acculturating into the mainstream – Hispanic tastes and preferences are influencing the mainstream.  And it’s happening at breakfast, seemingly a meal in which consumers tend to stick to the tried-and-true. According to NPD’s NET® (National Eating Trends®) Hispanic, a year-long study that captures the in-home Read More

You Are What You Eat… And Who You Eat With

For restaurant chains and their marketing partners, there has been much confusion about the actual point-of-sale behaviors of Hispanics, and how they may be different from or similar to non-Hispanics.

Tailor Your Message to Hispanic Consumers to Increase Sales

Nation’s Restaurant News, December 6, 2010, By Graciela Eleta I read with great interest Peter Francese’s recent article in Nation’s Restaurant News, “The Greatest Generations for Growth,” Sept. 20, page 62. First, because I’m a career marketer, but second, because I belong to America’s fastest-growing consumer group — Hispanics. Frances wrote about the challenges facing Read More

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