Is there really ever anything that can positively impact business more than a relationship with an end consumer that buys your product? I doubt it. At Univision we are fortunate to represent a consumer that loves to eat out. In fact, NPD’s CREST data demonstrates that Hispanics visit more often, spend more money and order Read More
By: Peter Filiaci, vice president of Brand Solutions, Univision Communications Inc. Our Restaurant team joined hundreds of operators last week at the 53rd Annual MUFSO (Multi-Unit Foodservice Operators) Conference in Dallas. The event’s tagline “where foodservice leaders meet,” describes just the tip of the iceberg of this much-anticipated event. There was learning, innovation and discovery Read More
Subway CMO Tony Pace shares how marketing to Hispanic consumers helped the brand grow from the #5 to the #2 QSR over the last few years.
By: Michele Kessler, SVP, Client Development Group, Univision Communications Inc. In a Hispanic 411 webinar this week, together with my colleague Peter Filiaci, vice president of Univision’s Client Development Group, we revealed the findings of the Univision QSR Landscape study which explored how quick service restaurants (QSRs) can expand their businesses by better addressing the needs and Read More
By: Michele Kessler, Senior Vice President, Client Development Group at Univision Communications Inc. NPD recently cited the Hispanic population “among the factors that will shape the restaurant industry in 2012 and beyond.” So, how do you build marketing campaigns that will get Hispanics in the door? What menus and environment will create brand loyalty? Univision Read More
For restaurant chains and their marketing partners, there has been much confusion about the actual point-of-sale behaviors of Hispanics, and how they may be different from or similar to non-Hispanics.
Nation’s Restaurant News, December 6, 2010, By Graciela Eleta I read with great interest Peter Francese’s recent article in Nation’s Restaurant News, “The Greatest Generations for Growth,” Sept. 20, page 62. First, because I’m a career marketer, but second, because I belong to America’s fastest-growing consumer group — Hispanics. Frances wrote about the challenges facing Read More