In my last blog, I discussed the distinctions between ethnic — particularly Hispanic — heritage, identity, and culture. I ended by posing this question: beyond the sharing of a pan-Latino identity, does a U.S. Hispanic culture really exist? Or are Hispanic and Latino merely convenient umbrella terms for embracing the various U.S. ethnic cultures rooted Read More
Everyone’s talking about them, and almost every marketer is looking for ways to connect with them. On January 7, we relaunched our second broadcast network to super serve the highly desirable Hispanic Millennial audience. Now called UniMás, it features a bold new look and programming directly targeted to the interests and tastes of this young, Read More
By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc. Recently Univision held a “Hispanic 411: Insights to Grow Your Business” webinar that revealed the findings of a new study on Hispanic millennials. The results show how culture deeply influences millennials across social interactions, attitudes, purchasing behaviors, technology usage and media consumption. Read More
At 79 Million strong, the millennial generation is bigger than the Boomers. And while millennials (broadly defined as people between the ages of 18-34) are the subject of innumerable articles and studies these days — mainly revolving around their use of technology, their unique impact on the workforce and, of course, their transformative media habits Read More
Our consumers share with us why Music Moves Hispanic America. Watch video to find out more.
Our consumers share with us why Hispanics are Hooked on Novelas. Watch video to find out more.
Consumers share why Passion is at the Heart of the Game. Watch this video to find out more!
As the year comes to an end, Univision is posting big wins among hard-to-reach TV viewers aged 18 to 34 years old. As one of the top five networks in the U.S. regardless of language, it has had more No. 1 nights than ABC, CBS, NBC or the CW with Adults 18-34. In fact, Univision ranked Read More
Part of Univision’s DNA is to empower Hispanic America and a fundamental element of our efforts is connected to the critical work of nonprofit organizations, that day in and day out serve the different needs of our communities across the country. With the idea of providing tools and resources to better serve the fastest-growing segment Read More
Over 500 people flocked to Chicago Nov. 9-11 to attend the 2011 Latinos in Social Media Conference, better known cybernetically as #LATISM11. Among the attendees were a record number of marketers, media companies and agencies looking to support and explore “what has been hailed as the most influential online movement in the new multicultural web,” Read More
While the Census results indicate the largest population growth in the United States is being driven by the Hispanic community, research indicates that Hispanic students across the country continue to lag behind their peers in graduation rates, college completion and key areas of academic achievement. Now there is some good news, according to the Pew Read More
Univision viewers explain why Spanish language is important to them.
Univision viewers express what Univision means to them and how it is a part of their lives.
Yesterday, I wrote about Univision’s ratings success during the 2010-2011 broadcast season. Now let me share the powerful characteristics of Univision’s viewers: they’re young, they watch television live, they are bilingual, and they love primetime television. They’re Young. Univision’s primetime median age of 37 makes it one of the youngest broadcast networks in U.S. media. Read More