The Affordable Care Act (ACA) will be a game changer for U.S. health care by providing access to care for millions of previously uninsured Hispanics. Once its enrollment begins on October 1, 2013, the question for healthcare marketers will be: “Will you be ready to engage these consumers?” Last week, we hosted a Hispanic 411 Read More
The Affordable Care Act (ACA) will revolutionize the country’s health care system by providing access to care for millions of previously uninsured Hispanics. The question for healthcare marketers is: “Are you ready to engage these consumers?” Univision will help you do just that. On May 2 at 2 p.m. ET, we will be hosting our next Hispanic Read More
We recently joined DTC Perspectives once again for its annual gathering of healthcare thought leaders at the DTC National Conference. Throughout the event we constantly heard that the consumer is core to everything DTC (direct-to-consumer) marketers do. Mediapost Ad Critic Barbara Lippert said that we should zero in on the insight that gives your message Read More
By: Rick Alessandri Back in January of last year, Univision, in partnership with Envision RxOptions and HolaDoctor, launched the Univision Farmacia Card, a program that was created for the Hispanic community in response to the growing number of Americans facing rising healthcare costs. Since then, Univision Farmacia has reached a great milestone, having garnered over Read More
Not many people attend a DTC (Direct to Consumer) conference and expect to get “Latinized.” But DTC Perspectives’ first-ever Multicultural Health Marketing conference asked marketers to look at their pharma marketing efforts with a new lens – and we were happy to help them do just that. Univision Deportes anchor Antonietta Collins participated in the Read More
By: Rick Alessandri, Executive Vice President of Enterprise Development, Univision Communications Inc. One million is an impressive number even by today’s inflated standards. So I am proud to tell the world that in just eight months since its launch, the Univision Farmacia prescription savings card has reached a significant milestone of saving our members more Read More
By: Univision’s Sonya Suarez-Hammond, Multicultural Health Marketing, Fall 2012 Some time ago I wrote an article for a sister publication to this magazine (DTCPerspectives Magazine) entitled: “Embracing the U.S. Hispanic Market: A Prescription for Brand Growth.” The article began as follows: “Now that the Census has established Hispanics as the largest minority market…major companies—especially pharmaceutical Read More
NEW YORK, NY — SEPTEMBER 26, 2012 — Univision Communications Inc., the leading media company serving Hispanic America, will be broadcasting and making available important educational information on Alzheimer’s disease to its viewers as part of a collaboration with Novartis Pharmaceuticals Corporation (NPC). The number of older Hispanics with Alzheimer’s and related dementias could rise Read More
By: Liz Sanderson, Vice President, Brand Solutions at Univision Communications Inc. Last week, the Consumer Healthcare Products Association (CHPA) held its annual Market Exchange, bringing together executives in the industry for two days of face-to-face meetings and relationship building. I was invited to participate on the “Path to Purchase” panel along with Jennifer Moyer, vice Read More
http://vimeo.com/57086764 Univision’s VP Healthcare Eric Talbot unveils new research on the Hispanic Patient Journey with Google’s Industry Manager Hispanic Manny Miravete at Google’s Hispanic Marketing Forum.
Our consumers share with us the role Natural Remedies and Over the Counter Medications have in their lives. Click image above to watch.
MediaPost Blogs — May 29, 2012 by Eric Talbot The influence of the Latino culture can be witnessed in many facets of American life today – from the foods we eat to the music we hear to the faces we see on television and movie screens across the country. With Census figures reporting that the Read More
By: Eric Talbot, VP Brand Solutions at Univision Communications Inc. Last week, we partnered with Edelman Public Relations to host “Rethinking the Health Landscape: How Hispanic Engagement will Drive Growth.” This full-day event brought together more than 80 healthcare marketers and agencies, community influencers and organizations to discuss how Hispanic patients are impacting the industry. Read More
Consumers tell us that cultural differences can create gaps along their Patient Journey. Pharma marketers have an opportunity to close those gaps.
By: Eric Talbot, VP Brand Solutions at Univision Communications Inc. The differences in life are not so much what we do but how we do it. The same can be said for the journey we undertake as patients in our healthcare. The patient journey is comprised of a starting point, followed by a number of Read More
MDPA Magazine, August, 2011, By Eric Talbot Would you walk by a dollar on the sidewalk and not pick it up? Chances are, even if you had $100 in your wallet, you would stop to pick up that dollar. Yet each year marketers walk right past millions of dollars – the millions that U.S. Hispanic consumers can contribute to their bottom line. The Read More
DTC Perspectives, March 20, 2011, By Eric Talbot By overlooking the Hispanic consumer segment, the U.S. pharmaceutical industry is missing out on billions of dollars in annual sales. Even a conservative estimate would place the potential growth opportunity at approximately $18 billion, yet little is being done currently to reach this untapped market. One of life’s little Read More