By: Peter Filiaci, vice president of Brand Solutions, Univision Communications Inc. Our Restaurant team joined hundreds of operators last week at the 53rd Annual MUFSO (Multi-Unit Foodservice Operators) Conference in Dallas. The event’s tagline “where foodservice leaders meet,” describes just the tip of the iceberg of this much-anticipated event. There was learning, innovation and discovery Read More
By Elizabeth Ellers Last week Univision revealed the findings of a study conducted in partnership with SmartRevenue that tracks the “Hispanic Path to Purchase. Discussed at a “Hispanic 411: Insights to Grow Your Business” webinar, the study zeroed in on the decision making process for Hispanics, beginning before they set foot in the store, until Read More
With the Hispanic segment growing at a rapid pace, CPG and retail marketers want to know the triggers that make Hispanic Shoppers buy one brand versus another? Univision partnered with SmartRevenue to take a deeper look at the Hispanic Path to Purchase in order to better understand how and why Hispanics make their purchase decisions Read More
Subway CMO Tony Pace shares how marketing to Hispanic consumers helped the brand grow from the #5 to the #2 QSR over the last few years.
NPD recently cited the Hispanic population as “among the factors that will shape the restaurant industry” in the coming years. So, how do you build marketing campaigns that will get Hispanics in the door, and menus and an environment that will create brand loyalty? Univision commissioned Burke to conduct primary research to answer these questions Read More
The New American Reality isn’t a one-way street with Hispanics acculturating into the mainstream – Hispanic tastes and preferences are influencing the mainstream. And it’s happening at breakfast, seemingly a meal in which consumers tend to stick to the tried-and-true. According to NPD’s NET® (National Eating Trends®) Hispanic, a year-long study that captures the in-home Read More
MDPA Magazine – January 2012 By Liz Sanderson Like a masterful tightrope walker, Hispanic mothers are always concerned with balance. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage. One of the elements of their culture that they most Read More
On Thanksgiving Day, many Hispanic homes will be filled with the familiar scent of turkey roasting, but the holiday preparations will also include other customary dishes that better reflect Hispanic heritage. Many Latinos may choose to follow American traditions and also opt to include Hispanic foods as part of the celebration. In the spirit of Read More
Olivia Vela, Director of Multicultural at Dr Pepper Snapple Group, discusses how her organization uses in culture and in language messages to target bilingual Hispanic youth. Find out other ways DPS is winning with this consumer and growing sales. Watch video above.
Mark Addicks, Chief Marketing Officer for General Mills shares his thoughts and experiences on winning with Hispanic consumers. “If you take a really true look at the marketplace, what you find is that you have to address U.S. Hispanics,” Addicks says. Watch the video to hear more.