T-Mobile – Peter DeLuca Testimonial

Peter DeLuca, SVP of Brand and Advertising for T-Mobile USA Inc. shares how Hispanics are a business imperative for telecom powerhouse T-Mobile.

Hispanic Consumers Love the Movies

We know Hispanics represent 17% of the U.S. population but 25% of all movie tickets sold. Hear from consumers just how movie-obsessed they are!

Just In: The Latino Moviegoer “Surge”

Variety called it a “surge” and we tend to agree.  In its feature story last week, “Global Box Office Hits Record in 2012 as Hispanic Attendance Grows in U.S.” Variety said that while the industry is hurting by a decrease in teen movie going, “that was offset by a surge in attendance from Hispanics.” The Read More

The Wall Street Journal highlights ratings for Latin GRAMMY Awards

Can Latin Grammys Give Music a Lift? While U.S. Album Sales for the Genre Have Dropped Sharply, Awards Show Typically Draws Strong TV Ratings BY ERICA E. PHILLIPS In a year when Latinos were the most talked-about demographic in U.S. politics, the Latin Recording Academy has high hopes that its 13th annual awards show will Read More

The New York Times Highlights Univision’s Continued Success in Drawing in Viewers

Ed O’Neill and Sofia Vergara in ABC’s highly rated “Modern Family.” Ms. Vergara plays Gloria Delgado-Pritchett, a sexy Latina trophy wife. Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed Read More

Winning the Game with Hispanics

By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc. At E3, the Electronic Entertainment Expo, Univision announced that it will launch its UVideos digital network as an application on Xbox 360 Live Gold later this year. The UVideos application will allow audiences to discover, interact and watch the best programming from Read More

Univision, Nokia and Windows Phones – the Trifecta!

I am thrilled to write my first Univision Insights blog post following a major announcement we made at the Consumer Electronics Show that is dear to my heart, and I know it will be to our advertising partners too. Univision is partnering with Nokia in the launch of their new Lumia phones (For the official Read More

Tech Connects with Hispanics

By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc. Last week, close to 150,000 consumers and professionals descended on Las Vegas to take part in the Consumer Electronics Show, the world’s largest consumer technology tradeshow. As new technologies, smarter gadgets and faster products were unveiled at CES, Univision announced the launch Read More

Consumer Passion Points: Music

Our consumers share with us why Music Moves Hispanic America. Watch video to find out more.

Consumer Passion Points: Novelas

Our consumers share with us why Hispanics are Hooked on Novelas. Watch video to find out more.

The New York Times Highlights Univision’s Ratings Success on Friday Nights

Saturday night has long been the loneliest night of the week in the television business, but lately it’s been joined by another evening pining for viewers: Fridays. Once the location of some of television’s biggest hits, everything from the TGIF comedies on ABC, the early episodes of “The X-Files” and “C.S.I.,” and even the solution Read More

Billboard Features Univision’s Radio App

Read Leila Cobo’s article below: Univision Launches Radio App for iPhone Listeners of Univision radio stations nationwide will now be able to access most of their local stations anywhere via the newly launched Univision Radio App for iPhone and iPod touch. Available on iTunes’ App store, the app allows users to access 45 local Univision Read More

Hispanics at the Movies: A Match Made in Hollywood

Movie studios have known for some time that Hispanics are key to a film’s success. Latinos are nearly twice as likely as the total adult population to see a movie on opening weekend and are, on average, 10 years younger than the population as a whole, making them prime movie consumers. Case in point, this week Read More