I recently posted a blog here comparing ethnic heritage and identity. Heritage refers to your familial, national, cultural, ethnic, or religious ancestry. Identity refers to theway that you view yourself. Now, the U.S. Census Bureau is planning to comingle these two categories in a way that could have significant implications for the Hispanic future. The Read More
Best’s Review – July 2012 by Roberto Ruiz Whether you follow political news or entertainment news, recent headlines speak to the rising influence and power of the Hispanic community.Why? Because according to the U.S. Census Bureau, the Latino population in the United States has soared to more than 50 million people. This growth is so Read More
Megatrends in the Economy, Housing and Education Point to Latinos as the Consumer Powerhouse Reshaping America By: Chiqui Cartagena for AdAge This Easter weekend I went to an exhibit at the Museum of Modern Art in New York called “Foreclosure: Rehousing The American Dream,” a fascinating view into what the future of urban and suburban Read More
The census results are in. Hispanics number over 50 million in the United States. Learn more about Census over the last decades and into 2010 in this video.
The 2010 Census validated what all of us who have been studying, marketing and working with the Hispanic community have known for years–the Hispanic population is driving the growth and redefining the makeup of our nation. It also had a few surprises and has grabbed headlines around the country because of the 50 million milestone Read More
It struck me while reading the latest Ad Age Insights White Paper, “50 and over: What’s Next,” sponsored by AARP, that the Boomer generation and the Hispanic consumer actually have a lot in common. “They were the first youth generation,” the report says, referring to the Boomers. And although their demographic impact started to become Read More