Watch this Webinar: Your Blueprint for Auto Growth with U.S. Hispanic Consumers

This Hispanic411 Webinar from Univision and research partner GfK unveiling new research showcasing the Hispanic opportunity within the auto industry, how Hispanics interact with auto brands throughout the purchase process, and provides auto marketers a jump-start on how to win with this growing and valuable consumer base. In this webinar we cover: Snapshot of U.S. Read More

U.S. Hispanic Auto Consumers and the Lower Funnel: Findings from New Purchase Process Research with GfK

Last week, we shared Upper Sales Funnel research from the March 26th Webinar “Your Blueprint for Auto Growth with U.S. Hispanic Consumers” hosted by Univision and our research partner GfK.  This week we focus on the Lower Funnel Study: the new vehicle purchase process.  Hispanics are more vital than ever before to the success of Read More

U.S. Hispanic Auto Consumers and the Top of the Purchase Funnel: Findings from New Purchase Process Research with GfK

By: Sara Hasson On March 26th, Univision and our research partner GfK presented new findings from the most recent waves of Upper and Lower Sales Funnel research in a live webinar, entitled “Your Blueprint for Auto Growth with U.S. Hispanic Consumers.”  Together, Jeff Campana of GfK and I shared how marketers can win with Hispanics, Read More

Chrysler 200 in the Spotlight at the Latin Grammy® Awards

Chrysler and Univision came together in a dynamic partnership to connect the style of the Chrysler 200 with the vibrant Latin GRAMMY® Awards, allowing Chrysler to reach the 9.8 million Hispanics who tuned in to the biggest night in Latin music, and align with highly relevant programming across Univision’s daytime franchises, online at and Read More

Univision helped put Nissan in the driver’s seat. Hispanics bought 30% of Nissan Sentras in 2013

Univision Helped Drive $39 Billion in Hispanic new vehicle spending in 2013 through customize marketing programs that connect leading automakers with U.S. Hispanics.

Source: Polk , New Vehicle Personal Registrations (Sales & leases) Enhanced Ethnic Data, CY13, U.S.

Hispanic411 Webinar on March 26: New Auto Research from GfK Shines a Light on Key Hispanic Auto Insights and Growth Drivers

Automotive marketers recognize that U.S. Hispanics are vital to their growth: representing one out of every five incremental new vehicles sold last year and nearly $40 Billion in annual spending.  It is imperative that they understand how the Hispanic auto consumer behaves and the role they play in the context of their industry. Together, Univision Read More

Auto Executives Agree: Hispanics are Key to Success

Hear from high level auto executives from Chevrolet, Chrysler, Hyundai, Kia, Nissan, and Toyota about the critical importance of the Hispanic consumer to their growing businesses, now and in the future.

Hispanics are Driving Auto Growth

Did you know? Hispanics are instrumental in the growth of new vehicle sales.  In fact, Hispanic auto buyers contributed 1 in every 5 incremental cars sold in 2013 — making Hispanic auto buyers a can’t-miss target for any automaker. Source: Polk , New Vehicle Personal Registrations (Sales & leases) Enhanced Ethnic Data, CY13, U.S.

Scion’s Sponsorship of Gossip Girl Acapulco: Total Market Strategy at Its Best

Last month, Univision kicked off its partnership with Scion with a campaign that shines a light on the brand’s “Pure Process” buying system, a tool that allows customers to easily navigate pricing directly through, including financing, insurance and service agreements. The deal marked Scion’s very first Spanish-language upfront buy, and with Hispanics buying more Read More

Watch this Webinar: Auto Dealers Share Keys to Winning with Hispanics

This Hispanic411 Webinar from Univision unveils insights and testimonials to arm automotive marketers and service providers at any scale with the tips and tools to successfully court and convert Hispanic-American car buyers.

Hispanic 411 Webinar on September 17: Auto Dealers Share Keys to Driving Growth with Hispanics

The Keys to Driving Automotive Growth with U.S. Hispanics Knowing that Hispanic new vehicle sales are growing at nearly double the rate of total market sales (+16% vs. +9%), leaders in the auto industry have made it clear: winning with U.S. Hispanic consumers is a defined business imperative. In our next Hispanic411 Webinar, entitled “Auto Read More

NAMAD Diversity Luncheon: Drive Sales by Targeting Hispanic Buyers

Multicultural consumers – Hispanics, African-Americans and Asians – represented 23 percent of new vehicle purchases in the U.S., and 35 percent of the sales growth in 2012. Yet there are automakers and auto dealerships missing out on the multicultural opportunity. Recently at the Second Annual NAMAD Diversity luncheon (North American Minority Auto Dealer Association) at Read More

Video: Fred Diaz, Fmr. President & CEO-Ram Truck Brand, Chrysler Group and Chrysler de México

Fred Diaz, President & CEO-Ram Truck Brand, Chrysler Group and Chrysler de México shares how a genuine commitment to the Hispanic consumer is crucial to a brand’s success and invites marketers to become internal champions.

Marketers Reveal Campaigns that Showcase Hispanics’ Unique Affinity to the Car Buying Process

  For the first time ever, J.D. Power and Associates featured a panel focused on Hispanic consumers at the recent JD Power Automotive Internet Roundtable conference. Moderated by Univision’s Chiqui Cartagena, the panelists consisted of Dave Rodriguez, Multicultural manager at Ford, Isabella Sanchez, vice president of Media Integration at Zubi Advertising, Bill Peffer, director of Read More

Takeaways for the Hispanic Market from the Auto Industry

Takeaways for the Hispanic Market from the Auto Industry Car Buying Has Unique Cultural Meaning, So Agencies Need to Study and Target Those Differences By Chiqui Cartagena for AdAge J.D. Power and Associates drew more than 1,200 attendees to Las Vegas for a two-day conference on “Aligning Next Generation Marketing with Today’s Digital Consumer.” I Read More

Looking to Grow Market Share for Your Brand? Then Tap Into America’s Fastest Growing Consumer Group

– By: Paul Sellers, Vice President of Automotive at Univision Communications Inc. Today’s auto world is ripe with new opportunity for marketers since some brands have permanently left the scene and others have reduced their investment. The question is: which will be the ones to significantly grow their share of market? Chances are it’ll be Read More

Hispanics Accelerating Auto Industry Growth

Univision was recently invited by Polk as the sole media company to present at the Automotive Customer Centricity Summit, the only conference dedicated to helping the automotive industry improve customer relationships.

Buick Novela Role Leads To Big Launch

Situation General Motors wanted to raise awareness and drive sales of its vehicles among Hispanic Adults 18-49. Buick had never targeted Hispanics before; this was their first venture into primetime integrations and Spanish Language creative. Opportunity Buick wanted a way to bring the brand’s “Luxurious and Affordable” positioning to life. So Univision created organic, on-air Read More

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