Did you know? Hispanics are instrumental in the growth of new vehicle sales. In fact, Hispanic auto buyers contributed 1 in every 5 incremental cars sold in 2013 — making Hispanic auto buyers a can’t-miss target for any automaker. Source: Polk , New Vehicle Personal Registrations (Sales & leases) Enhanced Ethnic Data, CY13, U.S.
Last month, Univision kicked off its partnership with Scion with a campaign that shines a light on the brand’s “Pure Process” buying system, a tool that allows customers to easily navigate pricing directly through Scion.com, including financing, insurance and service agreements. The deal marked Scion’s very first Spanish-language upfront buy, and with Hispanics buying more Read More
The Keys to Driving Automotive Growth with U.S. Hispanics Knowing that Hispanic new vehicle sales are growing at nearly double the rate of total market sales (+16% vs. +9%), leaders in the auto industry have made it clear: winning with U.S. Hispanic consumers is a defined business imperative. In our next Hispanic411 Webinar, entitled “Auto Read More
Multicultural consumers – Hispanics, African-Americans and Asians – represented 23 percent of new vehicle purchases in the U.S., and 35 percent of the sales growth in 2012. Yet there are automakers and auto dealerships missing out on the multicultural opportunity. Recently at the Second Annual NAMAD Diversity luncheon (North American Minority Auto Dealer Association) at Read More
Fred Diaz, President & CEO-Ram Truck Brand, Chrysler Group and Chrysler de México shares how a genuine commitment to the Hispanic consumer is crucial to a brand’s success and invites marketers to become internal champions.
- By: Steven Rousseau, Vice President of Automotive For the first time ever, J.D. Power and Associates featured a panel focused on Hispanic consumers at the recent JD Power Automotive Internet Roundtable conference. Moderated by Univision’s Chiqui Cartagena, the panelists consisted of Dave Rodriguez, Multicultural manager at Ford, Isabella Sanchez, vice president of Media Integration Read More
Takeaways for the Hispanic Market from the Auto Industry Car Buying Has Unique Cultural Meaning, So Agencies Need to Study and Target Those Differences By Chiqui Cartagena for AdAge J.D. Power and Associates drew more than 1,200 attendees to Las Vegas for a two-day conference on “Aligning Next Generation Marketing with Today’s Digital Consumer.” I Read More
– By: Paul Sellers, Vice President of Automotive at Univision Communications Inc. Today’s auto world is ripe with new opportunity for marketers since some brands have permanently left the scene and others have reduced their investment. The question is: which will be the ones to significantly grow their share of market? Chances are it’ll be Read More
Read Mark Rechtin’s Automotive News story below: Univision recruits Anglo ex-auto ad team LOS ANGELES — When meeting the key marketing contact from Spanish-language media giant Univision, one doesn’t expect to encounter a self-described “nice Jewish girl from Long Island.” Lisa McCarthy, who doesn’t speak Spanish, is leading Univision’s new Client Development Group. Over the Read More
Univision was recently invited by Polk as the sole media company to present at the Automotive Customer Centricity Summit, the only conference dedicated to helping the automotive industry improve customer relationships.