This Hispanic411 Webinar from Univision and research partner GfK unveiling new research showcasing the Hispanic opportunity within the auto industry, how Hispanics interact with auto brands throughout the purchase process, and provides auto marketers a jump-start on how to win with this growing and valuable consumer base. In this webinar we cover: Snapshot of U.S. Read More
Last week, we shared Upper Sales Funnel research from the March 26th Webinar “Your Blueprint for Auto Growth with U.S. Hispanic Consumers” hosted by Univision and our research partner GfK. This week we focus on the Lower Funnel Study: the new vehicle purchase process. Hispanics are more vital than ever before to the success of Read More
By: Sara Hasson On March 26th, Univision and our research partner GfK presented new findings from the most recent waves of Upper and Lower Sales Funnel research in a live webinar, entitled “Your Blueprint for Auto Growth with U.S. Hispanic Consumers.” Together, Jeff Campana of GfK and I shared how marketers can win with Hispanics, Read More
Chrysler and Univision came together in a dynamic partnership to connect the style of the Chrysler 200 with the vibrant Latin GRAMMY® Awards, allowing Chrysler to reach the 9.8 million Hispanics who tuned in to the biggest night in Latin music, and align with highly relevant programming across Univision’s daytime franchises, online at univision.com and Read More
Source: Polk , New Vehicle Personal Registrations (Sales & leases) Enhanced Ethnic Data, CY13, U.S.
Automotive marketers recognize that U.S. Hispanics are vital to their growth: representing one out of every five incremental new vehicles sold last year and nearly $40 Billion in annual spending. It is imperative that they understand how the Hispanic auto consumer behaves and the role they play in the context of their industry. Together, Univision Read More
Hear from high level auto executives from Chevrolet, Chrysler, Hyundai, Kia, Nissan, and Toyota about the critical importance of the Hispanic consumer to their growing businesses, now and in the future.
Did you know? Hispanics are instrumental in the growth of new vehicle sales. In fact, Hispanic auto buyers contributed 1 in every 5 incremental cars sold in 2013 — making Hispanic auto buyers a can’t-miss target for any automaker. Source: Polk , New Vehicle Personal Registrations (Sales & leases) Enhanced Ethnic Data, CY13, U.S.
Last month, Univision kicked off its partnership with Scion with a campaign that shines a light on the brand’s “Pure Process” buying system, a tool that allows customers to easily navigate pricing directly through Scion.com, including financing, insurance and service agreements. The deal marked Scion’s very first Spanish-language upfront buy, and with Hispanics buying more Read More
This Hispanic411 Webinar from Univision unveils insights and testimonials to arm automotive marketers and service providers at any scale with the tips and tools to successfully court and convert Hispanic-American car buyers.
The Keys to Driving Automotive Growth with U.S. Hispanics Knowing that Hispanic new vehicle sales are growing at nearly double the rate of total market sales (+16% vs. +9%), leaders in the auto industry have made it clear: winning with U.S. Hispanic consumers is a defined business imperative. In our next Hispanic411 Webinar, entitled “Auto Read More
Multicultural consumers – Hispanics, African-Americans and Asians – represented 23 percent of new vehicle purchases in the U.S., and 35 percent of the sales growth in 2012. Yet there are automakers and auto dealerships missing out on the multicultural opportunity. Recently at the Second Annual NAMAD Diversity luncheon (North American Minority Auto Dealer Association) at Read More
Fred Diaz, President & CEO-Ram Truck Brand, Chrysler Group and Chrysler de México shares how a genuine commitment to the Hispanic consumer is crucial to a brand’s success and invites marketers to become internal champions.
For the first time ever, J.D. Power and Associates featured a panel focused on Hispanic consumers at the recent JD Power Automotive Internet Roundtable conference. Moderated by Univision’s Chiqui Cartagena, the panelists consisted of Dave Rodriguez, Multicultural manager at Ford, Isabella Sanchez, vice president of Media Integration at Zubi Advertising, Bill Peffer, director of Read More
Takeaways for the Hispanic Market from the Auto Industry Car Buying Has Unique Cultural Meaning, So Agencies Need to Study and Target Those Differences By Chiqui Cartagena for AdAge J.D. Power and Associates drew more than 1,200 attendees to Las Vegas for a two-day conference on “Aligning Next Generation Marketing with Today’s Digital Consumer.” I Read More
– By: Paul Sellers, Vice President of Automotive at Univision Communications Inc. Today’s auto world is ripe with new opportunity for marketers since some brands have permanently left the scene and others have reduced their investment. The question is: which will be the ones to significantly grow their share of market? Chances are it’ll be Read More
Univision was recently invited by Polk as the sole media company to present at the Automotive Customer Centricity Summit, the only conference dedicated to helping the automotive industry improve customer relationships.
Situation General Motors wanted to raise awareness and drive sales of its vehicles among Hispanic Adults 18-49. Buick had never targeted Hispanics before; this was their first venture into primetime integrations and Spanish Language creative. Opportunity Buick wanted a way to bring the brand’s “Luxurious and Affordable” positioning to life. So Univision created organic, on-air Read More