In my last blog I wrote about ethnic umbrella labels. These labels include, but are not limited to, European-American, Asian-American, African-American and Native-American, and all share the characteristics of having a geographical reference point, but beyond that, distinctions appear. These terms raise another labeling issue, one which I’ve been questioned about. It concerns the use Read More
In my last blog, I discussed the distinctions between ethnic — particularly Hispanic — heritage, identity, and culture. I ended by posing this question: beyond the sharing of a pan-Latino identity, does a U.S. Hispanic culture really exist? Or are Hispanic and Latino merely convenient umbrella terms for embracing the various U.S. ethnic cultures rooted Read More
In my last blog I discussed the words, Hispanic and Latino. As I explained, while technically these terms can be construed as covering slightly different cohorts, in current practice they are generally used interchangeably. But those labels raise another issue. Once we get past the words themselves, is there any real substance behind them? Read More
Quite regularly I get asked, “What’s the right word, Hispanic or Latino?” In truth, there is no right word. Group labels, like beauty, are in the eye of the beholder. Group labels – in fact, all labels – are mainly verbal conveniences. They emerge; they change and they disappear. This brings me back to the Hispanic Read More
By Carlos E. Cortés Welcome to my new blog series on Univision Insights, “Hispanics and the American Future.” Let’s begin with a couple of thanks. First, to Univision for hosting this blog series and second to the readers joining me on this journey of contemplation and conversation. So why initiate this blog series now? Because Read More
This webinar showcases in-home, video ethnographies conducted with bicultural Hispanics in key markets across the U.S. The marketing implications revealed will help you grow your business with Hispanic consumers. Our discussion includes: The keys to understanding acculturation How emotion and language are inseparable Why reaching Hispanics “in culture” is critical
Dia de los Muertos, or Day of the Dead, is a special day that has existed for thousands of years with religious connotations in Latin America, where it continues to be followed faithfully and is now celebrated in America. The holiday holds a special place in the hearts of Mexicans, when family and friends gather Read More
Univision viewers explain why Spanish language is important to them.
Univision viewers express what Univision means to them and how it is a part of their lives.
On Sept. 28, our Client Development Group held its first webinar in the series “Hispanic 411: Insights to Grow Your Business.” Led by myself and Senior Director Liz Sanderson, the webinar’s goal was to help marketers connect with bilingual Hispanics.
- By: Lisa McCarthy, Executive Vice President of Client Development Group at Univision Communications Inc. Each month, Univision’s team of over 50 Client Development Group experts consult with hundreds of clients and agencies across the country to help them develop and execute their strategy to win with Hispanic consumers. Whether their concern is ‘how do I Read More
– By: Maelia Macin, Executive Vice President of Network Sales at Univision Communications Inc. Amid the back to school season, I find myself thinking about the state of education and what it means for our future. Generally, in the Latino culture, it’s the women who are responsible for childrearing; Latinas feed, nurture, teach, and guide Read More
The thriving quinceañera tradition marks a milestone in a young woman’s life and in her beauty routine. A quinceañera is one of the most important customs in Latin America and in the Caribbean — the festive day a 15-year-old girl takes age-specific steps into womanhood. Think of a Sweet 16, Bat Mitzvah or cotillion ball Read More
I want to point out one critical sentence from the 9,000 or so words that comprise The Pew Research Center’s review of Hispanic Media. That crucial sentence is “…English-speaking Hispanics continue to watch Spanish-language TV.” It’s not new information; in fact, Pew cites an earlier Nielsen report. But somehow this pattern seems to run contrary Read More
There’s been a lot of talk lately, as there usually is after the Census figures are released, about the rise of the U.S.-born Hispanics and how this somehow signals the demise of Hispanic media. Let’s look at the facts. If you read the recently released Hispanic Fact Pact, the power of Spanish-language media is undeniable. Read More
“We want to target acculturated Hispanics.” “Our general market campaign already reaches acculturated Hispanics.” “Spanish language advertising won’t be needed when Hispanics become acculturated.” These are some of the common challenges to Spanish language media and Spanish language advertising, yet they represent a fundamental misunderstanding of the acculturation process among American Hispanics. Language use and Read More
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