Recommended Reading
The growing Hispanic consumer demographic and what it means for self-care companies
Drug Store News, March 13, 2013
Hispanics' Shopping Activity Reflects Digital Affinity
eMarketer, January 29, 2013
Will Red Lobster's Spanish Pitch Pay Off?
Bloomberg Businessweek January 14, 2013
Disneyland celebrating end-of-Christmas holiday with Hispanic flavor
The Seattle Times, December 19, 2012
Study Focuses on Hispanic Shoppers
Hispanic Business, December 18, 2012
Targeting demographics in beverage marketing
Beverage Industry, October 12, 2012
Walmart's Tony Rogers: 100% of Growth Is Multicultural
Ad Age, October 31, 2012
Latino Market Holds Key For Credit Issuers
Media Post: Marketing Daily, September 6, 2012
Digital Savvy Hispanics Get/Give Advice
Media Post, August 23, 2012
Study to focus on political advertising and Latinos
CNN Politics, August 14, 2012
Political Ad Spend on Hispanics Trails Political Clout
Media Daily News, August 14, 2012
Pepsi Refocuses on Hispanics
Ad Age, July 24, 2012
Cesar Conde on Hispanics and Decoding the New American Reality
Nielsen Wire, June 27, 2012
Domino’s Pizza begins first ever Spanish-language campaign promoting national bundle offer
Hispanic Ad. June 18, 2012
Suave Professionals, Univision debut consumer walk-on role on a telenovela
Drug Store News, June 15, 2012
Hispanic Women Leverage Various Tools for Best Deals: Study
Progressive Grocer, June 6, 2012
The cross-cultural reality of marketing to Hispanics
PR Week, June 4, 2012
Hispanics Sports Fans Rising, Sports Advertising Up
Media Daily News, May 21,2012
Redefining ‘Crossover’ in Latin Pop
New York Times, May 16, 2012
Don't Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy
Forbes, May 14, 2012
Hispanic Market Impacts National Landscape Significantly
Media Post, May 8, 2012
Soccer, a Way of Life for Hispanics, and now for 7UP, too
Chief Marketer, May 3, 2012
The Biggest Mistake You Can Make About Hispanic Marketing and Cinco de Mayo
Forbes, April 24, 2012
Anheuser-Busch Launches Bud Light Lime ‘Lime-a-Rita,’
St. Louis Business Journal, April 23, 2012
Hispanic Population Visits Quick Serves Most
QSR, April 16, 2012
Hispanics Wield + Buying Power
Media Post News, April 17, 2012
US Hispanics big business, says Nielsen report
Bloomberg Business Week, April 17, 2012
Are You Ready to Capitalize on the Rise of Hispanics as a Mega Buying Force?
Ad Age Blogs, April 11, 2012
Study reveals how QSRs can build loyalty among Hispanic consumers
QSR Web, April 6, 2012
Pampers Targets Hispanic Consumers
Media Post News, April 6, 2012
Study: QSR is Hot with Hispanic Consumers
Nation’s Restaurant News, April 3, 2012
Unilever Ramps Up Hispanic Marketing
Media Post News, April 2, 2012
Media Outlets Adapt to Growing Hispanic Audience
NPR, April 3, 2012
Brands Go Big with Cinco de Mayo Promotions
Media Post News, March 30, 2012
NASCAR Seeks Agency to Help Attract Youth, Multicultural Fans
Ad Age AGENCY News, March 20,2012
NASCAR Looking to Woo Hispanic, Youthful Fans with New Campaign
New York Daily News, March 20, 2012
Reaching Out to Hispanic Consumers
Nation’s Restaurant News, March 19, 2012
Retailers Break Out of Multicultural Silo
Ad Age GLOBAL, March 19, 2012
Marketers: A Demo Awaits You
Ad Week, March 12, 2012
Are Ethnic Concerns Getting Squeezed Out in Our Business?
Ad Age Blogs, March 8, 2012
CPG Companies Grow by Targeting Hispanics
Media Daily News, March 8, 2012
Kleenex engages moms in Hispanic-targeted campaign
PR Week, February 27, 2012
Novo Nordisk Launches “Robust” Hispanic FlexPen Play
Medical Marketing & Media, February 27, 2012
Why the Latino Vote in Arizona Could be Decisive in 2012
TIME, February 22, 2012
Two Languages, but a Single Focus on Milk at Meals
The New York Times, February 22, 2012
Univision Study Finds Demand for In-Culture Communication to Hispanics
Medical Marketing & Media, February 15, 2012
Chevrolet Embraces Hispanic Culture with Tie-in to Serialized TV Drama
Wards Auto, February 14, 2012
CEW Addresses Hispanic Market
Cosmetic World, January 24, 2012
Brita Puts Its Brand in the Spotlight on a Univision Reality Show
Stuart Elliot, The New York Times, January 9, 2012
Five Ways to Serve the Hispanic Market, Right Now
Nick Verrastro, Travel Market Report, December 19, 2011
The Year in Media | Making a Multicultural Pitch
Tanzina Vega, The New York Times, December 16, 2011
How Marketers Can Best Reach Mobile-Savvy Hispanics
Zephrin Lasker, Forbes, December 15, 2011
Car campaigns for all consumers
Lisa Skirloff, Detroit News, December 8, 2011
Q&A: Felix Palau Talks Tecate
Karl Greenberg, MediaPost, December 5, 2011
The Latina Beauty Obsession
Cristina Constantini, Huffington Post, December 1, 2011
Digging Deeper To Understand The Hispanic Mobile Opportunity
Jose Villa, MediaPost, December 1, 2011
Hispanic households grow, accounting for more than half of new homeowners
Hilley, HousingWire, November 28, 2011
Win With Ethnic Consumers: That's the Rallying Cry at ANA Conference
Chiqui Cartagena, Ad Age Blogs, November 14, 2011
Hispanics Reviving Faded Towns on the Plains
A.G. Sulzberger, New York Times, November 13, 2011
For Hispanics, Dining Out Is A Family/Group Affair
Media Post, November 10, 2011
Hispanics Prefer Kid-Friendly Restaurants
Food Product Design, November 9, 2011
NPD: Hispanic customers seek kid-friendly restaurants
Ad Age Hispanic, November 8, 2011
Walmart's Tony Rogers: 'Blow Up' Your Multicultural Budget
Nation’s Restaurant News, November 9, 2011
Unilever Helps Hispanics Achieve a Healthier Lifestyle
SunHerald, November 7, 2011
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