Marketing Services

Univision’s marketing services are designed to help clients and agencies win the loyalty and wallets of Hispanic consumers.

Strategy

Univision is your partner in developing your plan to win with Hispanics.

Research & Consumer Insight

Our significant consumer and category expertise, along with our proprietary research will help you to know your consumer and how to market to them effectively.

Media & Marketing Services

Our team of creative experts seamlessly marries the goals and objectives of our partner brands with our insights and understanding of our audience and programming — the key to proven results.

Measurement

For any marketer, having a reliable method of showing results is critical. Fortunately, we can help.

  Strategy   Research &
Consumer Insight
  Media & Marketing Services   Measurement

Strategy

Univision is your partner in developing your plan to win with Hispanics.  We can help you size the prize and identify your right-to-win products, categories and services.  We offer competitive benchmarking capabilities and can consult on how to properly fund, staff and resource your Hispanic effort.

  • We helped a  Fortune 50 CPG company understand the Hispanic business opportunity across their product portfolio, by identifying  several  brands with huge untapped Hispanic sales potential and working together in the development and execution of marketing plans to activate those brands
  • We helped a Direct Response advertiser understand the Hispanic purchase process, and identify critical touchpoints where they needed to add bilingual resources in order to successfully acquire new Hispanic consumers

Consider these questions:

  • Is your company’s senior management making Hispanic a business imperative across all disciplines?
  • Are you ensuring that your most relevant offerings are a focus in high Hispanic markets?
  • Is Hispanic a focus area across your product, packaging, customer service, operations, marketing, creative and media discussions?
Loading results...