Univision is your partner in developing your plan to win with Hispanics. We can help you size the prize and identify your right-to-win products, categories and services. We offer competitive benchmarking capabilities and can consult on how to properly fund, staff and resource your Hispanic effort.
- We helped a Fortune 50 CPG company understand the Hispanic business opportunity across their product portfolio, by identifying several brands with huge untapped Hispanic sales potential and working together in the development and execution of marketing plans to activate those brands
- We helped a Direct Response advertiser understand the Hispanic purchase process, and identify critical touchpoints where they needed to add bilingual resources in order to successfully acquire new Hispanic consumers
Consider these questions:
- Is your company’s senior management making Hispanic a business imperative across all disciplines?
- Are you ensuring that your most relevant offerings are a focus in high Hispanic markets?
- Is Hispanic a focus area across your product, packaging, customer service, operations, marketing, creative and media discussions?