Marketing Services

Univision’s marketing services are designed to help clients and agencies win the loyalty and wallets of Hispanic consumers.

Strategy

Univision is your partner in developing your plan to win with Hispanics.

Research & Consumer Insight

Our significant consumer and category expertise, along with our proprietary research will help you to know your consumer and how to market to them effectively.

Media & Marketing Services

Our team of creative experts seamlessly marries the goals and objectives of our partner brands with our insights and understanding of our audience and programming — the key to proven results.

Measurement

For any marketer, having a reliable method of showing results is critical. Fortunately, we can help.

  Strategy   Research &
Consumer Insight
  Media & Marketing Services   Measurement

Marketing Services

Increasingly, marketers have realized that they can’t grow their sales without targeting Hispanic consumers. Univision’s marketing services are designed to help clients and agencies win the loyalty and wallets of Hispanic consumers – whether you are a newcomer to the space or a seasoned Hispanic veteran. We have served marketers across the country in the areas of Strategy, Research and Consumer Insights, Creative Services and Measurement.

Consider these Success Principles when marketing to Hispanics:

  • Make it a top-down business imperative
  • Commit to a total market strategy
  • Ensure strategic focus, funding, staffing and consistency over time
  • Determine right-to-win products or services
  • Prioritize research, insight and metrics
  • Plan concurrent launch of new initiatives
  • Understand acculturation
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