There comes a point when you can no longer think of something as a niche. We’ve reached that point with the Hispanic market. The 43% growth since the last Census, the fact that 1 in 4 births today is to a Latina mom and the fact that 100% of the population growth among adults 18-49 in the next 10 years will come from Hispanics all prove that Hispanics are the new mainstream. This consumer group represents an opportunity that can make or break domestic sales growth over the next few decades.
Are you taking advantage of that opportunity? Are you ramping up – or doubling up – on your Hispanic marketing efforts to make sure your brand connects with this consumer? Our Marketing Services [link to section] can help you get organized, execute and win.