Univision Communications Inc. has a strong legacy of promoting civic participation in an effort to ensure that Hispanics grow in numbers that their influence impact is felt at local and national levels.
Univision Contigo’s Civic Participation platform aims to give Hispanics greater influence in the political process by growing citizenship and encouraging voters to express their opinions on complex, key issues such as education, health, and the economy.
Our award winning initiative “Ya Es Hora” (Now is the Time), launched in 2011 in partnership with the National Association of Latino Elected and Appointed Officials (NALEO), has empowered millions to become citizens, register, and vote.
“Ya Es Hora” helped register more than 74,000 Latinos to vote in the 2014 mid-term elections and answered tens of thousands of calls on how to apply for citizenship.
In July 2015, Univision Contigo kicked off its ¡Hazte Ciudadano! (Become a Citizen!) campaign, which aims to provide information and resources to eligible individuals on the path to U.S. citizenship.
The comprehensive campaign provides valuable information and resources across UCI’s television, radio, digital and social media properties with details on financial assistance programs available for the application fees, how to navigate the application process and information on how to identify fraudulent sources. A digital section of UnivisionContigo.com and a toll free hotline number (888-839-8682) provided by the National Association of Elected and Appointed Officials (NALEO) will provide detailed information and offer assistance for immigration services and benefits available by U.S. Citizenship and Immigration Services (USCIS). In addition, a series of public service announcements (PSAs) will air across UCI’s television and radio properties and several of the Univision Network’s programs will have experts raising awareness among Hispanic families on the path to U.S. citizenship and answering questions.
In addition to NALEO, UCI is also partnering with a number of organizations on this effort including National Council of La Raza (NCLR), New Americans Campaign (NAC), League of Unite Latina American Citizens (LULAC), and business and industry groups. To address concerns about the citizenship process, UCI will leverage resources from these national partners including NALEO’s toll free hotline number (888-839-8682) and citizenship workshops, NCLR’s micro-lending programs and English as well as Second Language (ESL) courses, and LULAC’s citizenship radio tour within key markets around the country, among other resources.
In one month, ¡Hazte Ciudadano! (Become a Citizen!) hosted a series of 17 workshops and 14 phone banks on citizenship in the nation’s top markets to answer questions on eligibility, financial assistance programs and how to navigate the application process. More than 14,000 calls were answered and more than 3,200 community members attended community workshops benefitting from free attorney consultations, resources and information available to encourage individuals with limited resources to feel empowered and informed on their path to citizenship.
Finally, work has already begun to develop and implement comprehensive and hard-hitting programs to get out the Hispanic vote in the upcoming and crucial 2016 election. Univision’s commitment is to make 2016 a significant year for Hispanics to be counted at the polls.