UniMás Beats Telemundo Among Adults 18-49 for the Second Consecutive Week and for the Third Consecutive Week Among Total Viewers 2+, Ranking as the No. 2 Spanish-Language Network
UniMás Registered its Highest-Rated Week Thus Far in the Current Season Among Adults 18-49 and Adults 18-34 and Second-Highest Among Total Viewers 2+
May Sweep-to-Date, UniMás is Up Year-Over-Year by Double-Digit Margins Across Key Demographics
UniMás Broadcast Prime Highlights
Week of May 15, 2017 to May 21, 2017
In the May sweep-to-date, UniMás is up year-over-year by double-digit margins among Total Viewers (+47%), Adults 18-49 (+33%) and Adults 18-34 (+17%).
UniMás delivered its highest-rated week thus far in the current 2016/17 season with 484,000 Adults 18-49 and 188,000 Adults 18-34 and second-highest week with 997,000 Total Viewers 2+ during broadcast prime.
- Week-to-week, UniMás registered +14% more Total Viewers 2+ and Adults 18-49 as well as +18% more Adults 18-34.
- Year-over-year (05/16/16-05/22/16), the network also reported double-digit audience gains among Total Viewers 2+ (+71%), Adults 18-49 (+56%) and Adults 18-34 (+29%).
UniMás ranked as the No. 2 Spanish-language network, beating Telemundo, for the entire week for the third consecutive week among Total Viewers 2+ (+13% adv., 997,000 vs. 886,000) and second consecutive week among Adults 18-49 (+12% adv., 484,000 vs. 432,000). The networks tied for the No. 2 Spanish-network ranking with 188,000 Adults 18-34
UniMás ranked as the No. 2 Spanish-language network during weekday prime (M-F 8-11pm), out-delivering Telemundo, among Total Viewers 2+ (+8% adv., 1,029,000 vs. 952,000) and Adults 18-49 (+1% adv., 478,000 vs. 472,000).
- “Moisés y Los Diez Mandamientos” grew week-to-week among Total Viewers 2+ (+3% to 1.2 Million) and Adults 18-34 (+2% to 191,000) and averaged 519,000 Adults 18-49.
- Weekday 10pm series, “El Bienamado” (The Beloved One) enjoyed week-to-week audience gains among Total Viewers 2+ (+20% to 487,000), Adults 18-49 (+10% to 250,000) and Adults 18-34 (+12% to 93,000).
- UniMás out-delivered Telemundo head-to-head in the M-F 8-10pm time period for the third consecutive week by double-digit margins among Total Viewers 2+ (+29% adv., 1.2 Million vs. 936,000) and Adults 18-49 (+20% adv., 544,000 vs. 452,000).
- On Thursday night, UniMás aired the semi-final “Liga MX Ida” match between Toluca and Guadalajara (8:03-10:30p,) followed by “Moisés y Los Diez Mandamientos” (10:30-11:30pm), which positioned the network within the Top 10 on this night during overall prime among Adults 18-49 (No. 8) and Adults 18-34 No. 10).
- On Friday, primarily driven by the two-hour airing of “Moisés y Los Diez Mandamientos,” UniMás ranked as the tenth most-watched network for the night among Adults 18-49.
UniMás’ Saturday night lineup consisting of the feature film “Cine Cantinflas: El Bolero de Raquel” and series “Los Mosqueteros” (The Musketeers), outperformed Telemundo in the 8pm to 11pm time period making it the No. 2 Spanish-language broadcast network on this night among Total Viewers 2+ (+40% adv.; 611,000 vs. 436,000), Adults 18-49 (+36% adv.; 247,000 vs. 181,000) and Adults 18-34 (+38% adv., 101,000 vs. 73,000).
On Sunday night, UniMás aired the semi-final “Liga MX Vuelta” match between Guadalajara and Toluca (6:31-9:06pm) followed by the movie “Cine de las Estrellas: The Transporter” (9:06-11:06pm), which led the network to rank as the No. 1 Spanish-language network for the night beating Telemundo among Adults 18-49 (+44% adv.; 682,000 vs. 473,000) and Adults 18-34 (+59% adv., 300,000 vs. 189,000). UniMás was the No. 2 Spanish-language network with Total Viewers 2+, out-delivering Telemundo by +19% (1.2 Million vs. 978,000), In fact, on this night, UniMás ranked within the Top 10 networks overall among Adults 18-49 (6th) and Adults 18-34 (5th).
- The network reported audience gains among Total Viewers 2+ (+16%), Adults 18-49 (+19%) and Adults 18-34 (+27%) over the prior Sunday. Additionally, year-over-year, it attracted +52% more Total Viewers 2+, +70% more Adults 18-49 and +78% more Adults 18-34.
UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+135% adv.), Adults 18-49 (+148% adv.) and Adults 18-34 (+165% adv.).
Source: Nielsen, NPM (05/15/2017-05/21/2017) vs. (05/08/2017-05/14/2017) & (05/16/2016-05/22/2016). May sweep-to-date (04/27/2017-05/21/2017) vs. (04/28/2016-05/22/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.
