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Univision Beat FOX and CBS Attracting More Young Adults 18-34 for the Second Consecutive Week

By Univision Team
Mar 7, 2017

Among Adults 18-49, Univision Topped FOX and CBS on Tuesday Night; ABC on Thursday; FOX on Friday; and FOX, NBC and ABC on Saturday

Univision Broadcast Prime Highlights
Week of February 27, 2017 to March 5, 2017

Univision finished the week as the No. 2 Broadcast network, attracting more young Adults 18-34 than FOX (+13%) and CBS (+12%) for the second consecutive week. Univision also edged out ABC by +1% among young Adults 18-34.

Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among young Adults 18-34. Furthermore, Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights among Adults 18-49.

  • Univision kicked off the week as the No. 4 Broadcast network among young Adults 18-34, out-delivering FOX by +13% on Monday night.
  • Univision rose to the No. 2 position on Tuesday night with young Adults 18-34 and ranked No. 3 with Adults 18-49, beating FOX and CBS in both demographics.
    • On Tuesday nights among young Adults 18-34, Univision out-ranked ABC (+53%) for the third consecutive week, FOX (+16%) for the second consecutive Tuesday and averaged more than double the viewers of CBS (+113%).
    • Univision averaged +8% more Adults 18-49 viewers than FOX and +21% more than CBS.
  • For the second consecutive Wednesday night, Univision was the No. 4 Broadcast network and out-delivered CBS by +2% with young Adults 18-34.
  • Airing its regularly scheduled prime lineup, Univision ranked as the No. 2 network for the second consecutive Thursday night with young Adults 18-34 viewers. Univision also ranked No. 4 with Adults 18-49.
    • Univision averaged more than double the young Adults 18-34 viewers as ABC (+156%) and outperformed CBS (+9%) and FOX (+4%). Univision also posted a significant advantage over ABC (+65%) with Adults 18-49.
    • Univision’s entire primetime lineup ranked among the top 15 programs for the night with both Adults 18-49 and young Adults 18-34.
  • On Friday night Univision was the No. 2 network with young Adults 18-34, outperforming FOX (+143%) and NBC (+22%) for the fourth consecutive week. Univision also beat FOX (+52%) for the third consecutive Friday, ranking as the No. 4 Network among Adults 18-49.
  • Univision was the No. 1 Broadcast network with young Adults 18-34 viewers on Saturday night and ranked No. 2 with Adults 18-49, beating FOX with both demographics for the fourth consecutive Saturday night.
    • Airing back-to-back Liga MX matches, Univision averaged more than quintuple the young Adults 18-34 of FOX (+432%) and out-delivered NBC (+82%), ABC (+33%) and CBS (+16%) by double-digit margins.
    • Among Adults 18-49, Univision averaged more than triple the audience of FOX (+270%), marking the fourth consecutive Saturday beating FOX. Univision posted double-digit percentage advantage over its closest competitor ABC (+34%) and attracted +42% more Adults 18-49 than NBC.

Airing at 8pm Mon-Thurs, “Pequeños Gigantes USA” averaged 1.9 Million Total Viewers 2+, 777,000 Adults 18-49 and 368,000 young Adults 18-34.

Weekdays from 9pm-10pm Univision was the No.2 Broadcast network among young Adults 18-34, ahead of ABC (+85%), CBS (+15%) and FOX (+22%). Among Adults 18-49, Univision also posted a significant advantage in the hour over ABC (+40%), ranking as the No. 4 Broadcast network.

  • Airing Mon, Wed-Fri this past week, “Vino el Amor” (Then Came Love) averaged 2.1 Million Total Viewers 2+, 894,000 Adults 18-49 and 407,000 young Adults 18-34.

Univision ranked as the No. 3 network Mon-Fri during the 10pm hour, beating ABC (+27%) and CBS (+44%) by double-digit margins among young Adults 18-34.

  • Solidifying Univision’s position in the 10pm hour, “El Color de la Pasión” (The Color of Passion) attracted 2.3 Million Total Viewers 2+, 1.0 Million Adults 18-49 and attracted 427,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of February 27, 2017 to March 5, 2017

Source: Nielsen, NPM (02/27/2017-03/05/2017) vs. (02/20/2017-02/26/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program ranker excludes programs duration <30 minutes. Live+SD.

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