Salud Es Vida is a comprehensive call-to-action initiative designed to raise awareness, increase knowledge and encourage positive health decision-making. The program leverages Univision’s diverse media assets to educate its audience on health issues and promote primary prevention, habits of healthy living, access to care and disease specific prevention and treatment. Key health issues addressed include: asthma, cancer, cardiovascular disease, diabetes, sexual health issues – including HIV/AIDS and other STDs – immunization, prenatal care/infant mortality, tobacco cessation, obesity, physical activity, and nutrition.
Univision, in partnership with community, health and physician organizations, provides informational media messages and programming via PSAs, vignettes, news and dedicated health programs featuring nationally recognized Hispanic celebrities, medical experts as well as testimonials. By providing risk assessment surveys, interactive guides and link to health organizations Univision continues to serve as a critical resource for Hispanics.