Univision Contigo is Univision’s most comprehensive empowerment initiative to date, created in conjunction with some of the country’s leading experts, organizations and foundations, to take our commitment to serving our community to a whole new level. It goes beyond a simple awareness campaign by focusing on the most critical issues facing our community and then providing access to a range of valuable resources and tools that will enable Latino families to set real-life goals, and immediately take the necessary steps to put those plans into action.
Univision is launching the Univision Contigo initiative with a campaign that will run across the Company’s TV networks, radio stations, and numerous digital platforms, and will then expand to grassroots activities and efforts.
Central to the success of this initiative will be the dedicated website UnivisionContigo.com, which will serve as the hub for online resources and tools to help families assess their current situation, set goals and take steps to succeed.
These resources will fall under the four building blocks of success: Education, Health, Prosperity, and Participation. The specific topics covered in each category include:
- Education: Increasing educational attainment toward college readiness and completion, with a concentration on early childhood education and preparation for the new Common Core State academic standards;
- Health: Improving health by focusing on wellness and access to healthcare, and supporting children in need with our annual Teleton and Radioton initiatives;
- Prosperity: Promoting financial literacy, asset building and small business entrepreneurship; and
- Participation: Continuing to grow citizenship and voter participation to give Hispanics greater voice and influence in the political process.
Univision Contigo will be partnering with dozens of the leading experts, organizations and foundations in these fields, including such prestigious partners as the Bill & Melinda Gates Foundation, California Endowment, Congressional Hispanic Caucus Institute, Congressional Hispanic Leadership Institute, Cuban American National Council, Kaiser Family Foundation, League of United Latin American Citizens, Mexican American Legal Defense and Educational Fund (MALDEF), National Alliance for Hispanic Health, National Association of Latino Electedand Appointed Officials (NALEO), National Council of La Raza (NCLR), National Hispanic Medical Association, New America Alliance, St. Jude Children’s Research Hospital, U.S. Department of Education, United States Hispanic Chamber of Commerce, U.S. Hispanic Leadership Institute, Teleton USA, Televisa Foundation and the White House Initiative on Educational Excellence for Hispanics among others.