There is a new reality in America.
What was once niche has become the norm – from assimilation to a multicultural nation, from minority to mainstream. We’re bigger, bolder and more influential than ever before – the spice of daily life. There is a new definition of being Hispanic in America.
UCI ushers in this New American Reality.
Our brand embodies the spirit and innate values of Hispanic culture: passion, courage, ingenuity, tenacity. We have an opportunity and a responsibility to evolve with our community, broaden our input and our output, expand our possibilities. We have a focus that resonates with the diverse Hispanic community – at UCI, in American and beyond.
Celebrate our culture. Connect America.
It’s a declaration and a lofty ambition. It challenges us to connect the dots as one UCI – to think 360° and integrate our internal structure in order to better serve our evolving external audiences and their emerging needs.
To win not whine.
It pushes us to be bright and brave – to live the New American Reality across platforms. To take smart risks, act with integrity, be bold and encourage innovation – even in the little things. It solidifies our promise to always be the Hispanic heartbeat of America. From core to fringe, traditions to new energy, generation to generation, individual to community, novelas to news, TV to blog, Spanish to English — Spanglish included.